If you are closely monitoring the digital marketing trends or into the field yourself you must know that SEO and content marketing operates together for better results.
Before we get on the relationship between the two we need to understand what is SEO and Content marketing individually.
So let’s just talk about it shortly what is the basic structure of both the terms.
SEO is the method or way of bringing quality traffic to the website by optimizing the website and various other ways.
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On the other hand content marketing is using relevant and useful content for driving traffic to the website.
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We can say that whole concept of SEO requires content for exceptional performance,in other words it is the soul of the SEO.
Both the things should work together for a exceptional result to be achieved.
SEO strategies requires the help of content for execution as articles,blogs,keywords are not possible without the proper content.
Let us have a clear view of the SEO and Content marketing relation
Relevant and focussed keywords
The first step would be doing a research on keywords that would be relevant to the business or company and using it in company’s website’s creation.
It is important that you make a note that if you just fill the website with keywords without the relevant keyword it will be of no use and your website will be not in the search engine result’s page.
Make a proper strategy so that you have a graph that is showing you the increasing profit for your website.You can also take help of various google’s tool that will do the work just fine for your website.Some of them are google analytics, google search console and google adwords.
The content quality plays an important role in SEO,you should have a relevant content for the viewers to stay at your website.
While making your website you should pay keen attention to heading,layouts and other relevant stuff that maaters for the visitors.
If your content quality is high and free of duplicates your SEO practices should give you the required results.
Traffic to your website
Link building is one of the important methods to be followed for the SEO rankings.Although there are various agencies that can help you for you website link building.
But if you have the content right you will not be needing the help of such agencies.So be ready with your quality content so that you get the link strategy right.
So I hope that you understood the relation between SEO and Content.
For any query or doubts feel free to contact us directly or through our social media pages.
Canonical tag can be defined as a indicator that a specific url is a copy of a page.Canonical tags helps in avoiding the problems of duplicate content that is present on number of url’s.
The tag helps the search engine to identify which url should be visible in the search engine results page.
The canonical tag is important to be included on your page,if its not present it can cause you problem such as not being visible in the search engine’s result.
Let us understand why it is important to include canonical tag ?
When it comes to SEO Duplicate content can be a serious problem because when the search engine crawls any website with the idenditical or duplicate content website ranking may suffer in search engine’s result.
Suppose you achieve your ranking the search engine crawlers can pick up the wrong url as the original one in the search engine result page.So if you are using canonical tag this problems can be avoided.
Search engine crawlers vision to every url
Search engine crawlers view every single ur as a individual url,and there’s where the problem of duplicate content arises.
We humans see url’s with or without “wwww” specified in it as the same page.
This above url’s are all same to a human as they links to a same page but for the search engine crawler’s they all are unique url’s.
So what are the best practices of canonical tags that can help you
Add a canonical tag to your homepage
It is quite a common scenario of duplication of homepages,many individuals are out there that can link to your homepage and even ways that you can’t control.
So it is better to be safe than to be sorry so add a canonical tag to your home page as a prevention.
Self referential canonicals
Self canonical tag’s are like that tag pointing to the current url in which you are adding that canonical tag.
In a more simpler language its like pointing your finger to yourself.You got a idea right so you can use self canonical’s too for pages.
Monitor your canonical tags
It is not quite common but sometimes a bad code can cause change canonical of every url which makes all the point of adding canonical tag useless.
So it is better to check all every canonical for any changes and then rectify it.
Don’t confuse search engine crawlers
Avoid confusing search engine crawlers by giving them mixed signals like linking a website to another one and then again that another website to previous one.
Suppose A is linked to B then B is linked to A,this is a practice you should avoid.Also avoid linking A to B,B to C then C to D.
Avoid similar content canonicalization
In canonicalization many think its only about the exact duplicate contents but it can be also about very similar content,and there you have to be cautious.
Generally it is not an issue to add canonical tags to similar pages.Similar pages like the payment gateway,location or contact us pages that differ by a very small amount.
But keep a note that the pages that are not canonicalized should not be eligible for ranking.
Only canonicalize the site you want to boost ranking.
Suppose you are the publisher of a particular company that is publishing the articles not on the single site but different sites,you can add a canonical tag to just single one and boost ranking of that particular site.
Also keep a note that the process of canonicalization will be avoiding other sites from ranking in search engine results.
So this are the best practices of canonicalization that you can apply in your SEO.
Search Engine Optimization (SEO) specialist has the responsibility of reviewing the website and then analyzing the website and perform necessary changes required to optimize the website for the search engines such as Google, Bing, Duckduckgo and Yahoo.
So what i am trying to say is an SEO specialist does the job of bringing maximum traffic to the website by improving the page rank and optimizing the website for different search engines such as mentioned above.
It can be said that its the job of the SEO Specialist to bring the website’s rank up in the search engine results page(SERP’s).
The job of a specialist was not the same as it was back then,the skills,strategies required now has changed much from before.Google also has a new algorithm to consider the pages to be displayed on the top rankings in the search engine pages.So SEO specialist comes as a saviour in this scenario.
The expectations from a SEO specialist is at a high rise.If we consider present business scenario an SEO specialist must be a efficient problem solver and a decision maker.The specialist must also be able to prioritize content that is relevant and engaging at the same time.
The content of a website must be presentable to the viewer,an viewer visits your site for a purpose he/she should not get confused by entering your website as this will be causing him/her to leave the website and increase your website’s bounce rate.
An SEO specialist should be well aware about the fact that google always puts first the quality content websites on its list of parameters considered for placing in search engine result pages(SERP’s) no need to mention that also includes placing focused keywords related to the service or business that increases traffic to the site.
So to be considered as an SEO specialist you should have the knowledge of HTMl,programming language and also blogging.
Lets us see the boundaries covered by an SEO specialist
Optimizing landing pages for search engine optimization.
Performing keyword research and expanding the keyword opportunities.
Managing research and recommending content optimization for organic SEO success.
Research and analyze competitor advertising links.
Developing link building strategies and implementing them.
Track and analyze website analytics and campaigns.
Track the expenses and stay in budget.
Follow different strategies to get back the maximum ROI.
If you own a website you would be aware of the Goggle’s free webmaster tools and what benefits it can provide you for your business.
Most probably you must be already knowing about the Google search console and Google analytics and are already using it.But if you are not aware of it then you must add google search console to your list to get more business from your website as well.
This is a free tool that will cost you no money and also shows you mistakes of your website if present.So this is extremely beneficial tool if you want your website to get viewed on Google’s search engine
So lets start with setting up the google search console
A very important point to keep in mind is that you login with the same account as you do for the other webmaster tools.
After you have logged-in with your account you will be required to search for the “add property” icon which will be on the top left corner.Then after clicking on add property place your website’s html and then click the button.
Now google will ask you to verify if you are the owner of the account.Although there are other few methods but the easiest way will be choosing Google analytics tracking code as the preferred method of verification.
As long as your Google analytics tracking code will be in the
section of your homepage you will be fine.
Use of Google Search Console
So lets begin with the first point
Submitting your Sitemap
Although Google can crawl your website on its own but you can provide little help to goggle search crawlers by submitting a sitemap to your website.
There are various sites that provide help in generating a sitemap for your website if not you can create it on your own and upload it to the server.Now submitting sitemap to the google search console is very easy.
In the dashboard you will be seeing the sitemap click on that than submit the sitemap you created then click the submit button.
Know which keywords of your’s are generating more traffic
Users are using some keywords in search engine if your website lists on search results they click on your website link and become your site visitors.
So google helps you to find the most common keywords that brought traffic to your website.
In the Google’s search console you will see the performance on the top left side if you click on it you will be getting all the reports of your website such as keywords that are bringing you the higher amount of traffics and the much more.
Identify the pages that are most popular
Every websites has pages that will be performing better than the other ones.You can view this data on the same page as the keywords data mentioned in the previous point.
All the other data display will be in the same way as the previous ones.Your most popular pages will be right at top section and then according to popularity it will be going down the page.
Learn where your leads are coming from
You can learn where your traffic or leads in that case are coming from.If your business is targeted to a particular part of the world you can know where your visitors are located.
As you now where your traffic is coming from you can be assured that you are reaching the right users.
You can view the top countries from where traffic is coming to your website from top to low order in the same section as keywords data is shown.
Learn what devices your visitors are operating from
For a business to have a successful website it should be mobile friendly.Although your website may be mobile friendly as you have optimized but it is still good to have the knowledge about the visitors location as in where do they operate it from.
You can also view the type of devices you get the traffic from.Also the click through rates,impressions and average positions desired can be viewed.
Make your website mobile friendly
Its always better to be assured that your website is mobile friendly but you can check the google search console to see if website passes their standardization.
If you have any mistakes on your website you will get the notifications in that section so that you can make changes that are necessary.
Monitor the sites that are linked to you
If you are handling SEO this will be a beneficial information to work on.Although you may be already aware of the fact but if you are new you should monitor this point.
You can view the websites that has linking back to your websites and also the pages that are linked most to your websites.
You can also find more information by clicking the link and see how the website uses your website pages.
Always check your website for broken links
Broken links make your visitors disinterested in your website and there is quite a chance of them bouncing back from your website.In the crawl section all the 404 errors and other errors can be viewed.
If you click on each link you will find the problem associated with each website.
Find your website security issues
If you are following the news you can hear various hacks caused to big websites.Although your website may not necessarily that famous or big but it can still cause serious problems to your websites.
The loss can be even more if you are a e-commerce site as you collect customers sensitive data which can be used negatively.
The Google’s search console provides complete detail if the website has security issues.If you have no security issues it will let you know.
If you are using schema mark up on your page its always better to confirm if it is setup right or wrong.Although google can confirm it for you if its setup properlyTo work in the Search engine results page(SERP).
The console can provide you with all the details for setup and then you can make changes that are shown.
Deciding what to offer so as to convert your audience is not as easy as running an A/B test but its also not very difficult if you follow the right points.
So what are those points that you should remember?
Know needs of your audience
Creating a valuable lead magnet requires a firm knowledge of what your audience are looking for or searching in the search engine.Keep in mind that user is visiting a website with a purpose of finding some information or buying any service or any product.
It is also very easy to monitor the online behavior of your audience through a tool named Google analytics.You can monitor the number of users visiting per month,year even a single day monitoring can be done and of course there are other features as well that you can explore.With the help of this tool you will know how to improve your performance.
Also if you are having trouble finding effective keywords that will be searched by audience you can use another tool Google has named Google adwords.Here you can see how many times a particular keyword is searched and choose your keywords accordingly knowing the search volume of that keyword.
If you are still confused and have another specific questions you can always visit different filed related forums and also Q&A sites such as Quora and have your confusions cleared.
Having a useful resource to offer would be a great
Now you know what your audience is looking for,the next step will be creating a lead-gen source that will be leading your viewers to the information that match their needs.
Now this information could be anything like a webinar session,cheet-sheet or any project that you already have done or may be something different depending on your business.It could be a demo that they can first use and very importantly this should be free for them to use.
Another important thing the source they are clicking or downloading should be relevant to what they were looking for and should be worth their time
Moreover the landing page where they are clicking should be free of any distractions or any disturbing content or any ads that can cause them to exit.
The last step would be delivering the offer as promised without requiring them to cost too much time or expenses.
You need to know how to sell your offer.
After creating the perfect lead magnet the another step would be to showcase your product or business to the audience.One of the best platform to market your content would be facebook.No one is stranger to the social media platforms like facebook,,
instagram,twiiter,snapchat and many more.
So there are millions of users that are present on this social media platforms and are only increasing day by day.Therefore we can reach a huge amount of audience through this platforms and your engage rates can increase by this marketing platforms and your brand name can be increased through this efforts.
Another method can be mentioning your business url on your profile.Suppose you have a youtube channel you can insert an offer through halfway or end of your video.
Also blogs are an effective way to promote any business or product through an article or post.
So now you have taken the necessary steps towards your audience,hence be patient and wait for the results.