Google index is a huge data base in which information of each and every single web page that is present on the internet is stored by google.
Documentation of all the website information is done by google by crawling through web to find new pages and websites.
Each web page is analyzed and its content is cataloged by the search engine to understand what the web page is all about.
Google indexing a page can determine its rank on search engine and websites owners always have a say as in how the google indexes the page.
To improve the search engine ranking on google one can always optimize their website.Its always better to improve your knowledge of how google indexes your website as it will be improving the chances of landing your website on a better position.
Google indexing and search engine optimization(SEO) aren’t quite the same concept as many people think but they are similar in many ways.
There are few points you need to take a look at so as to increase your search engine ranking.
What does Google exactly looks for while crawling?
Google is always on a spree of constantly searching for new pages to add it to on google search index with the help of google bots.
Crawling is a process that always starts on a single page and by following the links mentioned on the crawling page it goes to another page.
Its always recommendable to submit sitemaps to google so as to ease the job of google bots.As google should always be informed about the new pages you upload and also the old pages that you edit and re-upload.All these knowledge helps you to optimize your search engine ranking.
Lets see what are the factors that are considered by Google while crawling a particular web page.
- Spellings and Grammar
- How new is the website
- Title of the page and the title tag
- Meta descriptions and tags
- image captions and alternate tags
- Page content
- Domain name optimization Your domain name must include keywords for your audience that they will search in the search engine.If your rank is good than you will experience faster crawling rates.
- Make sure that you earn quality back links If you are having back links from a reputed website your site is as established as that site and this gives your ranking a boost and this also shows that your website has quality content.
- Your website should have original content. You should never have any duplicate content on your website even if its taken from the other website.
- Make use of all page elements. You should always be updated with page elements Google will crawl.
- Keep in mind your site should be relevant to the content you are offering. Google has its own search algorithms to get the sorting done through Google index and match through the pages that are most relevant to the user’s search.
Its always important to describe your content with a relevant clear high definition image.But at the same time its also very important to describe your image with proper ALT tag.
As web crawlers are not able to see the image but they can detect the content linked to the images.
Use effective keywords for your images and videos for the best web crawling.If you want some pages to keep away from crawling you can use “Robots.text” file and upload it on your server.Use the “Disallow” command for the pages you don’t want to be crawled.
Make sure that google crawls your pages.
Lets say you have created a new website, your first step will be creating and submitting the sitemap to google.
This boosts the crawling process and also ensures that google has seen your new site.Make sure you stick to standard sitemap protocol to fasten your crawling.
Suppose you are adding only one page or you wanted to make changes to only single page just submit one url to google.New web page can also be attached to the existing web pages that google has already crawled although its recommended that you use Google webmaster tool for the search engine to follow your link.
Complete authority lies with the site’s owner as in how to crawl their website, if they want a re-crawling of their site or to stop their crawling completely.
It is of greater importance to keep a check on if the google indexes your website if you are uploading a new page or edited a existing page.
Its always better that you select and present google with what content you want to be crawled.
Upgrade your rank on google index.
You are indexing your pages but still the users can’t reach your website then it is likely that you have a crawling problem.
It is quite possible that your page is not properly indexed and due to which users can’t get to you.You have to optimize your website and enhance your user’s experience to help google to index your website at its best.
Following are the few tips that can come to rescue:
Duplicate content from a another writer or business can seriously hurt your Google index ranking to a great extent.
Title tag,Meta description or other major parts of the website should never be left blank.Make sure that you have great content with best keywords.
You have to be persistent in updating your website and post new blogs and make sure the content is relevant so that your website appears in the search engine results.
A lot of things are in common between SEO and google indexing if you master either of this you will achieve the other.Don’t rely on Google to self crawl your website.
There’s no guarantee that Google will crawl your website unless you submit a sitemap.Always stay alert about your website indexing and submit sitemaps to increase your rank in SERP.