How does Google index your website?

How does Google index your website?

Google index is a huge data base in which information of each and every single web page that is present on the internet is stored by google.

Documentation of all the website information is done by google by crawling through web to find new pages and websites.

Each web page is analyzed and its content is cataloged by the search engine to understand what the web page is all about.

Google indexing a page can determine its rank on search engine and websites owners always have a say as in how the google indexes the page.

To improve the search engine ranking on google one can always optimize their website.Its always better to improve your knowledge of how google indexes your website as it will be improving the chances of landing your website on a better position.

Google indexing and search engine optimization(SEO) aren’t quite the same concept as many people think but they are similar in many ways.

There are few points you need to take a look at so as to increase your search engine ranking.

What does Google exactly looks for while crawling?

Google indexing
Google crawling

Google is always on a spree of constantly searching for new pages to add it to on google search index with the help of google bots.

Crawling is a process that always starts on a single page and by following the links mentioned on the crawling page it goes to another page.

Its always recommendable to submit sitemaps to google so as to ease the job of google bots.As google should always be informed about the new pages you upload and also the old pages that you edit and re-upload.All these knowledge helps you to optimize your search engine ranking.

Lets see what are the factors that are considered by Google while crawling a particular web page.

factors while crawling
  • Keywords

  • Spellings and Grammar

  • How new is the website

  • Title of the page and the title tag

  • Meta descriptions and tags

  • image captions and alternate tags

  • Page content

  • Its always important to describe your content with a relevant clear high definition image.But at the same time its also very important to describe your image with proper ALT tag.

    As web crawlers are not able to see the image but they can detect the content linked to the images.

    Use effective keywords for your images and videos for the best web crawling.If you want some pages to keep away from crawling you can use “Robots.text” file and upload it on your server.Use the “Disallow” command for the pages you don’t want to be crawled.

    Make sure that google crawls your pages.

    make sure google crawls your web pages.
    make sure google crawls your web pages

    Lets say you have created a new website, your first step will be creating and submitting the sitemap to google.

    This boosts the crawling process and also ensures that google has seen your new site.Make sure you stick to standard sitemap protocol to fasten your crawling.

    Suppose you are adding only one page or you wanted to make changes to only single page just submit one url to google.New web page can also be attached to the existing web pages that google has already crawled although its recommended that you use Google webmaster tool for the search engine to follow your link.

    Complete authority lies with the site’s owner as in how to crawl their website, if they want a re-crawling of their site or to stop their crawling completely.

    It is of greater importance to keep a check on if the google indexes your website if you are uploading a new page or edited a existing page.

    Its always better that you select and present google with what content you want to be crawled.

    Upgrade your rank on google index.

    upgrade your google ranking

    You are indexing your pages but still the users can’t reach your website then it is likely that you have a crawling problem.

    It is quite possible that your page is not properly indexed and due to which users can’t get to you.You have to optimize your website and enhance your user’s experience to help google to index your website at its best.

    Following are the few tips that can come to rescue:

    helpful tips for SEO
    • Domain name optimization
    • Your domain name must include keywords for your audience that they will search in the search engine.If your rank is good than you will experience faster crawling rates.
    • Make sure that you earn quality back links
    • If you are having back links from a reputed website your site is as established as that site and this gives your ranking a boost and this also shows that your website has quality content.
    • Your website should have original content.
    • You should never have any duplicate content on your website even if its taken from the other website.
      Duplicate content from a another writer or business can seriously hurt your Google index ranking to a great extent.
    • Make use of all page elements.
    • You should always be updated with page elements Google will crawl.
      Title tag,Meta description or other major parts of the website should never be left blank.Make sure that you have great content with best keywords.
    • Keep in mind your site should be relevant to the content you are offering.
    • Google has its own search algorithms to get the sorting done through Google index and match through the pages that are most relevant to the user’s search.
      You have to be persistent in updating your website and post new blogs and make sure the content is relevant so that your website appears in the search engine results.

    A lot of things are in common between SEO and google indexing if you master either of this you will achieve the other.Don’t rely on Google to self crawl your website.

    There’s no guarantee that Google will crawl your website unless you submit a sitemap.Always stay alert about your website indexing and submit sitemaps to increase your rank in SERP.

What is Search engine optimization(SEO)?

What is Search engine optimization(SEO)?

Search engine optimization is simply a process of increasing the quality and quantity of website traffic to a particular website or a web page by increasing the visibility of a particular website or a web page to the user that are using the web search engine.

Search engine optimization(SEO) refers to gain the results organically(unpaid results).It excludes the direct traffic/visitors to the website and paid placements.

SEO may target different kinds of search such as image search,video search,academic search,news search etc.

Optimizing an website may include the following:

  • Editing website’s content.

  • Adding content to website.

  • Modifying html and associated coding.

These are the few practices that can be helpful in optimizing your website for search engine.Promoting a website to increase the number of back links and inbound links is another SEO tactics.

So these is short glimpse of what search engine optimization is,if interested in learning more click here.

What are metrics?

What are metrics?

Any standard measurements that is adopted by any industry,organization or a team or an individual for that sake can be considered as metrics.

Factors such as efficiency,performance,quality and risk are easy to evaluate and monitor by the term “metrics”.

Talking about the metrics it is mostly used in business functions,strategy implementations and many processes and technologies.

Now talking about the types of metrics there are quite a few variations

But we need to remember only few of them as we are dealing with the digital marketing front.

They are as follows:

Also there is a important metric known as vanity metrics which are measurement and calculations that are designed to be impressive that is quite opposite or different to relevant to core business goals such as revenue and operating margins.

What do you mean by Operating margin?

What do you mean by Operating margin?

In business terms operating margin also known as operating profit margin or operating income margin can be defined as operating profit to the net sales which is usually presented in percentage.

operating margin=operating income/Revenue

operating profit is a net profit that measures profitability of a company or a business after accounting overall costs.

The main purpose of the operating margin is to measure the profit of a particular business.It is a deciding factor to decide whether a business is in profit or loss.

Every company OR business is a group of projects and different sections and every section of the business performance can be measured individually.

Basically it measures the fundamental profitability of the business.
Know about gmail tabs

Know about G-mail Tabs.

Based on the multiplex and constantly changing algorithm of g-mail that keeps in consideration –

  • Subscribers engagement
  • Content
  • Sender information
G-mail delivers messages to tabbed inboxes.

Bulk emails OR Marketing emails that we send often have a higher chance of landing into promotions tab. Unfortunately stayintouch or for that sake any other E-mail marketing service provider cannot control placing of E-mails in G-mail primary tab directly.

Also there is no proven way that can beat G-mail’s algorithms.Only a Subscriber you are sending the E-mail to can move your E-mail from promotional tab to primary tab.

In this article or post to say you will get to know about the G-mail tabs and what can be done by the subscribers to ensure that your E-mail can be delivered to the primary tab.

Promotions tab benefits

When G-mail first introduced the invox tab many professional marketers where in a dilema that subscribers may overlook the promotions tab.As G-mail Promotions tab contains only marketing E-mails and promotional offers.

Fortunately studies show that Promotions tab are used by people.According to studies it is seen that tabs have improved deliverability also increased open rates and also decreased spam complaints.

Its not like that G-mail’s inbox organization will affect all your g-mail subscribers.As inbox tabs are optional for G-mail users and many of them are likely to disable them.

Sending your E-mails to the primary tab

Your E-mails can land into the subscriber’s Primary tab if you are able to maintain a healthy audience.If you are engaging properly with your subscribers they will be willing to make changes to their G-mail accounts to move your campaigns to primary tab.

Encouraging your subscribers to take the following acions:

  • Add your “From email address”to your subscribers google contacts

A contact saved in subscribers google contacts will always lands in primary tab of the subscribers.In your welcoming emails and in your content you can ask your sbscribers to add your “from email address” to their google contacts so your E-mails directly land in the Primary tab.

  • Always move your E-mails to Primary tab

You can always teach G-mail where to deliver your E-mails.When a subscriber move a campaign from Promotion tab to Primary tab G-mail always ask the subscriber if they want that campaign to get delivered in to that tab.

If you are properly engaging your subscribers and want them to take these actions you can help them by these G-mail instruction manual