Deciding what to offer so as to convert your audience is not as easy as running an A/B test but its also not very difficult if you follow the right points.
So what are those points that you should remember?
- Know needs of your audience Creating a valuable lead magnet requires a firm knowledge of what your audience are looking for or searching in the search engine.Keep in mind that user is visiting a website with a purpose of finding some information or buying any service or any product.
- Having a useful resource to offer would be a great Now you know what your audience is looking for,the next step will be creating a lead-gen source that will be leading your viewers to the information that match their needs.
- You need to know how to sell your offer. After creating the perfect lead magnet the another step would be to showcase your product or business to the audience.One of the best platform to market your content would be facebook.No one is stranger to the social media platforms like facebook,, instagram, twiiter, snapchat and many more.
It is also very easy to monitor the online behavior of your audience through a tool named Google analytics.You can monitor the number of users visiting per month,year even a single day monitoring can be done and of course there are other features as well that you can explore.With the help of this tool you will know how to improve your performance.
Also if you are having trouble finding effective keywords that will be searched by audience you can use another tool Google has named Google adwords.Here you can see how many times a particular keyword is searched and choose your keywords accordingly knowing the search volume of that keyword.
If you are still confused and have another specific questions you can always visit different filed related forums and also Q&A sites such as Quora and have your confusions cleared.
Now this information could be anything like a webinar session,cheet-sheet or any project that you already have done or may be something different depending on your business.It could be a demo that they can first use and very importantly this should be free for them to use.
Another important thing the source they are clicking or downloading should be relevant to what they were looking for and should be worth their time
Moreover the landing page where they are clicking should be free of any distractions or any disturbing content or any ads that can cause them to exit.
The last step would be delivering the offer as promised without requiring them to cost too much time or expenses.
So there are millions of users that are present on this social media platforms and are only increasing day by day.Therefore we can reach a huge amount of audience through this platforms and your engage rates can increase by this marketing platforms and your brand name can be increased through this efforts.
Another method can be mentioning your business url on your profile.Suppose you have a youtube channel you can insert an offer through halfway or end of your video.
Also blogs are an effective way to promote any business or product through an article or post.
So now you have taken the necessary steps towards your audience,hence be patient and wait for the results.