Based on the multiplex and constantly changing algorithm of g-mail that keeps in consideration –
- Subscribers engagement
- Sender information
Bulk emails OR Marketing emails that we send often have a higher chance of landing into promotions tab. Unfortunately stayintouch or for that sake any other E-mail marketing service provider cannot control placing of E-mails in G-mail primary tab directly.
Also there is no proven way that can beat G-mail’s algorithms.Only a Subscriber you are sending the E-mail to can move your E-mail from promotional tab to primary tab.
In this article or post to say you will get to know about the G-mail tabs and what can be done by the subscribers to ensure that your E-mail can be delivered to the primary tab.
Promotions tab benefits
When G-mail first introduced the invox tab many professional marketers where in a dilema that subscribers may overlook the promotions tab.As G-mail Promotions tab contains only marketing E-mails and promotional offers.
Fortunately studies show that Promotions tab are used by people.According to studies it is seen that tabs have improved deliverability also increased open rates and also decreased spam complaints.
Its not like that G-mail’s inbox organization will affect all your g-mail subscribers.As inbox tabs are optional for G-mail users and many of them are likely to disable them.
Sending your E-mails to the primary tab
Your E-mails can land into the subscriber’s Primary tab if you are able to maintain a healthy audience.If you are engaging properly with your subscribers they will be willing to make changes to their G-mail accounts to move your campaigns to primary tab.
Encouraging your subscribers to take the following acions:
Add your “From email address”to your subscribers google contacts
A contact saved in subscribers google contacts will always lands in primary tab of the subscribers.In your welcoming emails and in your content you can ask your sbscribers to add your “from email address” to their google contacts so your E-mails directly land in the Primary tab.
Always move your E-mails to Primary tab
You can always teach G-mail where to deliver your E-mails.When a subscriber move a campaign from Promotion tab to Primary tab G-mail always ask the subscriber if they want that campaign to get delivered in to that tab.
If you are properly engaging your subscribers and want them to take these actions you can help them by these G-mail instruction manual