The efficiency of conversion marketing is measured by the conversion rate: the number of customers who have completed a transaction divided by the total number of website visitors.

The conversion rate is the proportion of visitors to a website who take action to go beyond just a casual content view or website visit, as a result of subtle or direct requests from marketers, advertisers, and content creators.

Successful conversions are defined uniquely by individual marketers, advertisers, and content creators.

For websites that seek to generate offline responses, for example telephone calls or foot traffic to a store, measuring conversion rates can be difficult because a phone call or personal visit is not automatically traced to its source, such as the Yellow Pages, website, or referral.

Also learn how to make offers that will boost your conversion rate to the next level