1. Too many emails
Yes. Surprise, surprise – people don’t want to be showered with emails. This is by far the most common reason for unsubscribing from an email newsletter, according to 46.4% subscribers. It’s difficult to find an email frequency sweet-spot and you’re only likely to find it through trial and error. The first trick is to inform people about what are they signing up for – will this be daily, weekly or monthly newsletters? The second more important trick is to send relevant emails. Don’t send emails just for the sake of sending an email. Send emails when you have something worthwhile to say and share.
2. Looks like spam
This is the second most prevalent purpose behind withdrawing (17.2%). There’s an agenda of moves you can make to ensure your email newsletters don’t look like spam.
3. Avoid spammy words and long subject lines
Words like FREE, DISCOUNT, EARN MONEY, 100% FREE, 50% OFF, ACT NOW, READ THIS should be avoided at all cost. If they don’t trigger the spam filters, they will trigger that little, suspicious voice in the subscriber’s head that says “this doesn’t look good…”
4. Avoid that spammy look
You know – large images, having the email as one big image – that look. The brilliant standard is to have a 50/50 or 60/40 text to image ratio in email newsletters.
5. Irrelevant content
Irrelevant content is cited by 15.8% of subscribers as the reason for unsubscribing from email newsletters. Fair enough. Polish your content to stay up to speed with what your subscribers need, what they are interested in and what they should be interested in. Content relevancy is also related to subscriber segmentation. In fact, “not tailored to preference” is another common reason for unsubscribing, according to 7.2% of subscribers. Segment your email lists and send out specially tailored and personalized emails to provide subscribers with the value they seek.
6. Too much and too little content
The length of content serves as a reason for unsubscribing to a handful of subscribers (4.3%); therefore, pay attention to how your content is packaged and presented to your subscribers.
7. The reader has moved on
The content of your emails may, in time, become irrelevant to your subscribers’ interests. As such, they have lost interest. There are numerous purposes behind this.
For instance, imaging your email rundown helps individuals with tips on the best way to shed pounds. Presently, numerous individuals may join to discover how they can benefit from outside intervention. Notwithstanding, in the long run, the weight will fall off and you should keep them occupied with an alternate way. Neglecting to do as such will prompt withdraws.
Same goes for individuals who are hoping to purchase something explicit. Perhaps your messages are advancing elite winter coats for men. Inevitably, if your crusade is fruitful, the perusers will pick to get one of the coats you are appearing. Notwithstanding, presently you need to transform your client into a fan, by keeping him connected with to your rundown. His advantage has changed since his objective is accomplished and there is a high plausibility that further messages about your coats might be viewed as malicious.
8. Unaware they were subscribing.
At long last, 7.2% subscribers name the way that they didn’t realize that they were buying in as motivation to withdraw. Watch email rundown building best practices, for example, affirmed and twofold pick in memberships and unmistakably expressing the reason for sign-up structures to stay away from such unsubscriptions however much as could be expected. Keep in mind, in the event that somebody wouldn’t like to get your messages, it’s preferred that they withdraw over report your email bulletin as spam.