What is Search engine optimization(SEO)?

What is Search engine optimization(SEO)?

Search engine optimization is simply a process of increasing the quality and quantity of website traffic to a particular website or a web page by increasing the visibility of a particular website or a web page to the user that are using the web search engine.

Search engine optimization(SEO) refers to gain the results organically(unpaid results).It excludes the direct traffic/visitors to the website and paid placements.

SEO may target different kinds of search such as image search,video search,academic search,news search etc.



Optimizing an website may include the following:


  • Editing website’s content.

  • Adding content to website.

  • Modifying html and associated coding.

These are the few practices that can be helpful in optimizing your website for search engine.Promoting a website to increase the number of back links and inbound links is another SEO tactics.

So these is short glimpse of what search engine optimization is,if interested in learning more click here.

What are metrics?

What are metrics?

Any standard measurements that is adopted by any industry,organization or a team or an individual for that sake can be considered as metrics.

Factors such as efficiency,performance,quality and risk are easy to evaluate and monitor by the term “metrics”.

Talking about the metrics it is mostly used in business functions,strategy implementations and many processes and technologies.


Now talking about the types of metrics there are quite a few variations


But we need to remember only few of them as we are dealing with the digital marketing front.

They are as follows:



Also there is a important metric known as vanity metrics which are measurement and calculations that are designed to be impressive that is quite opposite or different to relevant to core business goals such as revenue and operating margins.

What do you mean by Operating margin?

What do you mean by Operating margin?

In business terms operating margin also known as operating profit margin or operating income margin can be defined as operating profit to the net sales which is usually presented in percentage.



operating margin=operating income/Revenue


operating profit is a net profit that measures profitability of a company or a business after accounting overall costs.

The main purpose of the operating margin is to measure the profit of a particular business.It is a deciding factor to decide whether a business is in profit or loss.

Every company OR business is a group of projects and different sections and every section of the business performance can be measured individually.


Basically it measures the fundamental profitability of the business.
Know about G-mail Tabs.

Know about G-mail Tabs.

Based on the multiplex and constantly changing algorithm of g-mail that keeps in consideration –

  • Subscribers engagement
  • Content
  • Sender information
G-mail delivers messages to tabbed inboxes.

Bulk emails OR Marketing emails that we send often have a higher chance of landing into promotions tab. Unfortunately stayintouch or for that sake any other E-mail marketing service provider cannot control placing of E-mails in G-mail primary tab directly.

Also there is no proven way that can beat G-mail’s algorithms.Only a Subscriber you are sending the E-mail to can move your E-mail from promotional tab to primary tab.

In this article or post to say you will get to know about the G-mail tabs and what can be done by the subscribers to ensure that your E-mail can be delivered to the primary tab.


Promotions tab benefits


When G-mail first introduced the invox tab many professional marketers where in a dilema that subscribers may overlook the promotions tab.As G-mail Promotions tab contains only marketing E-mails and promotional offers.


Fortunately studies show that Promotions tab are used by people.According to studies it is seen that tabs have improved deliverability also increased open rates and also decreased spam complaints.


Its not like that G-mail’s inbox organization will affect all your g-mail subscribers.As inbox tabs are optional for G-mail users and many of them are likely to disable them.


Sending your E-mails to the primary tab


Your E-mails can land into the subscriber’s Primary tab if you are able to maintain a healthy audience.If you are engaging properly with your subscribers they will be willing to make changes to their G-mail accounts to move your campaigns to primary tab.


Encouraging your subscribers to take the following acions:

  • Add your “From email address”to your subscribers google contacts

A contact saved in subscribers google contacts will always lands in primary tab of the subscribers.In your welcoming emails and in your content you can ask your sbscribers to add your “from email address” to their google contacts so your E-mails directly land in the Primary tab.


  • Always move your E-mails to Primary tab

You can always teach G-mail where to deliver your E-mails.When a subscriber move a campaign from Promotion tab to Primary tab G-mail always ask the subscriber if they want that campaign to get delivered in to that tab.

If you are properly engaging your subscribers and want them to take these actions you can help them by these G-mail instruction manual


Make your Email Marketing Campaign Engaging

Make your Email Marketing Campaign Engaging

Now as we know the present generation uses platforms like Facebook,Snapchat,Whatsapp and so on.So the email platform is primarily used for “Business interactions”.But you are already aware of the scenario So i don’t really need to bore you with this information.

Probably you already know about the numbers and numbers of “Promotional Emails” or advertising email you are receiving everyday from different sites.You may be bored of seeing them pop up in your inbox every now and then.

As a marketing professional this holds you in strenuous spot.As you are no stranger to the fact how important email marketing is.The obstacle is,if your email marketing campaigns are not compelling enough for a reader to glance at you will be just like any other promotional emails that no one pays interest in-which will waste your time and efforts.

So you need to create email campaign that people will

  1. Pay regards to.

  2. Actually like your content.

So this are the five Pro tips to ensure that your email marketing campaigns are effective.


1.Draw their attention with an attractive subject line.


The tip is very basic yet very important when it comes to email marketing.For an email to be viewed by any user it has to draw his/her attention instantly and he/she should feel the email is worth opening.

I have studied that when it comes to email subject lines the straight forward approach gives your viewer the clear prospective as in what the email is all about.But this approach is not always beneficial.

Lets take an example,suppose you’re promoting an blog article.If you use title as subject line that means it will be repetitive as when they will open the blog they will see the same subject line as title.For this you should mention some astonishing fact as your subject line so that they will be curious to know about full article.

An another aspect would be to mention such subject lines that viewer would be curious to know such as “Make money while you are asleep”.So this is a catchy phrase right,there are many out there you can play out with.


2.Offering real benefit to your subscribers


a. Unique value

Every viewer would be willing to subscribe if you offering something exclusive such as a “discount” on your product or a free demo to know your service better.

It does not always work to simply say “Hey there here’s an offer for you”.You should be making people care for buying the product at the first place.


b. Providing valuable information

Offering real value to the subscribers with every marketing email you send out.

These emails you are sending out should have a short description and an exemplary chart.

What i am really trying to say is you should provide a new information with every email you send without putting any pressure on the sales part.


c. Emotional value

Adding a emotional value to your email.

For example if its a ngo you can show case how your ngo works and how affected the lives of other.


3.Your email should be short and crisp


I have come across various emails that are filled with too much stuffed information rather than mentioning the actual highlight about the fact.

Suppose you are promoting an article or an blog you should be very precise with the information that is juicy rather than other blahblah stuffs.

So it should be your goal to deliver the short juicy fact about the whole article rather than stuffing unwanted information that deviates from the actual stuff.

You fetch the highlight of the whole article and make a short and crisp summary about the fact that will generate interest of viewers in your article as they will be curious to know more about the whole article.


4.Overdoing will annoy your subscribers


Most of the companies acquire the daily method when it comes to email.
But its not recommendable for everyone to apply to their business.

Its quite obvious for a subscriber to get frustrated if he/she receives a daily email.You may be wondering if you use the daily approach you may be engaged with your subscribers

But its not necessary that your subscribers think the same way as you.

Sorry to say but its the truth that your subscribers are not very fond of you.

Although there is no rule or a specific limit as such for sending emails to your subscribers.

The chances of accepting an email by the subscribers varies depending on the industry type and a particular brand.

You have to keep an eye on metrics over a couple of months to see whats your subscribers behavior is.

The things you should be monitoring are :

  • Open rate.

  • Click through rate.

  • Conversion rate.

  • Bounce rate.

  • List growth rate.

  • Overall ROI.


  • NOTE:Always remember the above metrics should always be monitored to get the results and make necessary changes if needed.



    Our team generally sends maximum of 3 emails per week.

    We have observed that sending more than that subscribers are about to get annoyed.

    Maximum of 3 emails are enough to get you on subscribers mind which is what you need and sending more than that will suffocate your subscribers.


    5.Mix it up


    In association with not overdoing it, it’s also a good idea to mix up the types of emails that you send to the subscribers.

    For example, you may send out an email every time you publish a new article on your brand’s blog, and these emails might follow a similar format of header images, article’s title, and short description. But don’t make this the only kind of email you send out.

    Mixing up the types of email will make your email interesting.

    If you are sending the same kind of email every time your subscriber will expect the same content and they are likely to unsubscribe if they don’t find this kind of email valuable.


    So these are the tips that have helped our team in the field of email marketing,benefit will differ depending on the type of industries you are in,so try it out and experience the change.

What do you mean by return on investment (ROI) ?

What do you mean by return on investment (ROI) ?

Return of investment is nothing but the amount of capital invested by a company or single person and what is the profit i.e return they get of that investment.

  • High ROI
  • indicates the return of investment is good and the investment is turned in the favor of the investor.

  • Low ROI
  • indicates the return of investment is not good and the investment is against the expectations of the investor.

    As a performance measure, ROI is used to evaluate the efficiency of an investment or to compare the efficiencies of several different investments.

    The investment with the largest ROI is usually in the top prioritization,the spread of ROI over the time period of an investment should also be taken into account.

    Risk with ROI usage

    risk with roi usage

    To use ROI as an indicator for prioritizing investment projects is very risky since usually the ROI figure is not accompanied by an explanation of its make-up.

    As there are no proper reasons or explanations with the measuring results of roi it is quite risky.

    One of greatest risks that comes with the traditional ROI calculation is that it does not fully “capture the short-term or long-term importance, value, or risks associated with natural and social capital” because it does not account for the environmental, social and governance performance of an organization.


    What is Email Open rate ?

    What is Email Open rate ?

    Email OPEN rate can be defined as a marketing term used by the marketers for checking how many of their emails where “opened” OR “viewed” they have send out to their list of campaign.

    Some Email Service Providers (ESP) are also tracking unique email opens.One of the best agencies in the field is stayintouch .

    This is similar to an email open but has an advantage that unique email opens can eliminate all duplicate opens that occurs.

    Open rates are typically tracked by using a transparent small transparent tracking image, which is embedded in outgoing emails send by the company or any firm.

    When the browser used to display the email requests of that image, an “open” is recorded for that email by the host server of that image.

    The email will not be counted as open until one of the following occurs

    • Image in the email enabled by the recipient.


    • Interaction of the recipient by clicking on a link.


    What is list growth rate ?

    What is list growth rate ?

    List growth rate can be defined as the metric to track the rate at which your list is growing.

    You can calculate list growth rate by taking the number of new subscribers minus the number of unsubscribes, then divide that by the total number of email addresses on your list, and then multiply it by 100.

    It’s obvious to experience some attrition, so focus on ways to continually grow your list, engaging subscribers, and find new loyal subscribers.


    What is Bounce rate ?

    What is Bounce rate ?

    Bounce rate is basically an online marketing term used in web traffic analysis.

    It represents the percentage of visitors who enter the site and then leave (“bounce”) rather than continuing to view other pages within the same site.

    Bounce rate can be calculated by counting the number of singular page visits and dividing that by the total number visits.

    Then it can be represented as a percentage of total visits.

    The main purpose of bounce rates is to determine the effectiveness or performance of an entry page at generating the interest of visitors.

    An entry page which shows a low bounce rate specifies that the page effectively causes visitors to view more pages and continue deeper into the web site.

    High bounce rates of a website typically indicates that the website is not doing a good job of attracting the continued interest of visitors.

    This means visitors are only viewing single pages without glancing at other pages or taking some form of action within the site before a specified time period.

    High bounce rate is not always the sign of the poor site performance and it can vary with the industry or business terms as in what call to action are they looking for.


    What is conversion rate?

    What is conversion rate?

    The efficiency of conversion marketing is measured by the conversion rate: the number of customers who have completed a transaction divided by the total number of website visitors.

    The conversion rate is the proportion of visitors to a website who take action to go beyond just a casual content view or website visit, as a result of subtle or direct requests from marketers, advertisers, and content creators.

    Successful conversions are defined uniquely by individual marketers, advertisers, and content creators.

    For websites that seek to generate offline responses, for example telephone calls or foot traffic to a store, measuring conversion rates can be difficult because a phone call or personal visit is not automatically traced to its source, such as the Yellow Pages, website, or referral.


    Also learn how to make offers that will boost your conversion rate to the next level