Know about G-mail Tabs.

Know about G-mail Tabs.

Based on the multiplex and constantly changing algorithm of g-mail that keeps in consideration –

  • Subscribers engagement
  • Content
  • Sender information
G-mail delivers messages to tabbed inboxes.

Bulk emails OR Marketing emails that we send often have a higher chance of landing into promotions tab. Unfortunately stayintouch or for that sake any other E-mail marketing service provider cannot control placing of E-mails in G-mail primary tab directly.

Also there is no proven way that can beat G-mail’s algorithms.Only a Subscriber you are sending the E-mail to can move your E-mail from promotional tab to primary tab.

In this article or post to say you will get to know about the G-mail tabs and what can be done by the subscribers to ensure that your E-mail can be delivered to the primary tab.


Promotions tab benefits


When G-mail first introduced the invox tab many professional marketers where in a dilema that subscribers may overlook the promotions tab.As G-mail Promotions tab contains only marketing E-mails and promotional offers.


Fortunately studies show that Promotions tab are used by people.According to studies it is seen that tabs have improved deliverability also increased open rates and also decreased spam complaints.


Its not like that G-mail’s inbox organization will affect all your g-mail subscribers.As inbox tabs are optional for G-mail users and many of them are likely to disable them.


Sending your E-mails to the primary tab


Your E-mails can land into the subscriber’s Primary tab if you are able to maintain a healthy audience.If you are engaging properly with your subscribers they will be willing to make changes to their G-mail accounts to move your campaigns to primary tab.


Encouraging your subscribers to take the following acions:

  • Add your “From email address”to your subscribers google contacts

A contact saved in subscribers google contacts will always lands in primary tab of the subscribers.In your welcoming emails and in your content you can ask your sbscribers to add your “from email address” to their google contacts so your E-mails directly land in the Primary tab.


  • Always move your E-mails to Primary tab

You can always teach G-mail where to deliver your E-mails.When a subscriber move a campaign from Promotion tab to Primary tab G-mail always ask the subscriber if they want that campaign to get delivered in to that tab.

If you are properly engaging your subscribers and want them to take these actions you can help them by these G-mail instruction manual


Make your Email Marketing Campaign Engaging

Make your Email Marketing Campaign Engaging

Now as we know the present generation uses platforms like Facebook,Snapchat,Whatsapp and so on.So the email platform is primarily used for “Business interactions”.But you are already aware of the scenario So i don’t really need to bore you with this information.

Probably you already know about the numbers and numbers of “Promotional Emails” or advertising email you are receiving everyday from different sites.You may be bored of seeing them pop up in your inbox every now and then.

As a marketing professional this holds you in strenuous spot.As you are no stranger to the fact how important email marketing is.The obstacle is,if your email marketing campaigns are not compelling enough for a reader to glance at you will be just like any other promotional emails that no one pays interest in-which will waste your time and efforts.

So you need to create email campaign that people will

  1. Pay regards to.

  2. Actually like your content.

So this are the five Pro tips to ensure that your email marketing campaigns are effective.


1.Draw their attention with an attractive subject line.


The tip is very basic yet very important when it comes to email marketing.For an email to be viewed by any user it has to draw his/her attention instantly and he/she should feel the email is worth opening.

I have studied that when it comes to email subject lines the straight forward approach gives your viewer the clear prospective as in what the email is all about.But this approach is not always beneficial.

Lets take an example,suppose you’re promoting an blog article.If you use title as subject line that means it will be repetitive as when they will open the blog they will see the same subject line as title.For this you should mention some astonishing fact as your subject line so that they will be curious to know about full article.

An another aspect would be to mention such subject lines that viewer would be curious to know such as “Make money while you are asleep”.So this is a catchy phrase right,there are many out there you can play out with.


2.Offering real benefit to your subscribers


a. Unique value

Every viewer would be willing to subscribe if you offering something exclusive such as a “discount” on your product or a free demo to know your service better.

It does not always work to simply say “Hey there here’s an offer for you”.You should be making people care for buying the product at the first place.


b. Providing valuable information

Offering real value to the subscribers with every marketing email you send out.

These emails you are sending out should have a short description and an exemplary chart.

What i am really trying to say is you should provide a new information with every email you send without putting any pressure on the sales part.


c. Emotional value

Adding a emotional value to your email.

For example if its a ngo you can show case how your ngo works and how affected the lives of other.


3.Your email should be short and crisp


I have come across various emails that are filled with too much stuffed information rather than mentioning the actual highlight about the fact.

Suppose you are promoting an article or an blog you should be very precise with the information that is juicy rather than other blahblah stuffs.

So it should be your goal to deliver the short juicy fact about the whole article rather than stuffing unwanted information that deviates from the actual stuff.

You fetch the highlight of the whole article and make a short and crisp summary about the fact that will generate interest of viewers in your article as they will be curious to know more about the whole article.


4.Overdoing will annoy your subscribers


Most of the companies acquire the daily method when it comes to email.
But its not recommendable for everyone to apply to their business.

Its quite obvious for a subscriber to get frustrated if he/she receives a daily email.You may be wondering if you use the daily approach you may be engaged with your subscribers

But its not necessary that your subscribers think the same way as you.

Sorry to say but its the truth that your subscribers are not very fond of you.

Although there is no rule or a specific limit as such for sending emails to your subscribers.

The chances of accepting an email by the subscribers varies depending on the industry type and a particular brand.

You have to keep an eye on metrics over a couple of months to see whats your subscribers behavior is.

The things you should be monitoring are :

  • Open rate.

  • Click through rate.

  • Conversion rate.

  • Bounce rate.

  • List growth rate.

  • Overall ROI.


  • NOTE:Always remember the above metrics should always be monitored to get the results and make necessary changes if needed.



    Our team generally sends maximum of 3 emails per week.

    We have observed that sending more than that subscribers are about to get annoyed.

    Maximum of 3 emails are enough to get you on subscribers mind which is what you need and sending more than that will suffocate your subscribers.


    5.Mix it up


    In association with not overdoing it, it’s also a good idea to mix up the types of emails that you send to the subscribers.

    For example, you may send out an email every time you publish a new article on your brand’s blog, and these emails might follow a similar format of header images, article’s title, and short description. But don’t make this the only kind of email you send out.

    Mixing up the types of email will make your email interesting.

    If you are sending the same kind of email every time your subscriber will expect the same content and they are likely to unsubscribe if they don’t find this kind of email valuable.


    So these are the tips that have helped our team in the field of email marketing,benefit will differ depending on the type of industries you are in,so try it out and experience the change.

What do you mean by return on investment (ROI) ?

What do you mean by return on investment (ROI) ?

Return of investment is nothing but the amount of capital invested by a company or single person and what is the profit i.e return they get of that investment.

  • High ROI
  • indicates the return of investment is good and the investment is turned in the favor of the investor.

  • Low ROI
  • indicates the return of investment is not good and the investment is against the expectations of the investor.

    As a performance measure, ROI is used to evaluate the efficiency of an investment or to compare the efficiencies of several different investments.

    The investment with the largest ROI is usually in the top prioritization,the spread of ROI over the time period of an investment should also be taken into account.

    Risk with ROI usage

    risk with roi usage

    To use ROI as an indicator for prioritizing investment projects is very risky since usually the ROI figure is not accompanied by an explanation of its make-up.

    As there are no proper reasons or explanations with the measuring results of roi it is quite risky.

    One of greatest risks that comes with the traditional ROI calculation is that it does not fully “capture the short-term or long-term importance, value, or risks associated with natural and social capital” because it does not account for the environmental, social and governance performance of an organization.


    What is Email Open rate ?

    What is Email Open rate ?

    Email OPEN rate can be defined as a marketing term used by the marketers for checking how many of their emails where “opened” OR “viewed” they have send out to their list of campaign.

    Some Email Service Providers (ESP) are also tracking unique email opens.One of the best agencies in the field is stayintouch .

    This is similar to an email open but has an advantage that unique email opens can eliminate all duplicate opens that occurs.

    Open rates are typically tracked by using a transparent small transparent tracking image, which is embedded in outgoing emails send by the company or any firm.

    When the browser used to display the email requests of that image, an “open” is recorded for that email by the host server of that image.

    The email will not be counted as open until one of the following occurs

    • Image in the email enabled by the recipient.


    • Interaction of the recipient by clicking on a link.


    What is list growth rate ?

    What is list growth rate ?

    List growth rate can be defined as the metric to track the rate at which your list is growing.

    You can calculate list growth rate by taking the number of new subscribers minus the number of unsubscribes, then divide that by the total number of email addresses on your list, and then multiply it by 100.

    It’s obvious to experience some attrition, so focus on ways to continually grow your list, engaging subscribers, and find new loyal subscribers.


    What is Bounce rate ?

    What is Bounce rate ?

    Bounce rate is basically an online marketing term used in web traffic analysis.

    It represents the percentage of visitors who enter the site and then leave (“bounce”) rather than continuing to view other pages within the same site.

    Bounce rate can be calculated by counting the number of singular page visits and dividing that by the total number visits.

    Then it can be represented as a percentage of total visits.

    The main purpose of bounce rates is to determine the effectiveness or performance of an entry page at generating the interest of visitors.

    An entry page which shows a low bounce rate specifies that the page effectively causes visitors to view more pages and continue deeper into the web site.

    High bounce rates of a website typically indicates that the website is not doing a good job of attracting the continued interest of visitors.

    This means visitors are only viewing single pages without glancing at other pages or taking some form of action within the site before a specified time period.

    High bounce rate is not always the sign of the poor site performance and it can vary with the industry or business terms as in what call to action are they looking for.


    What is conversion rate?

    What is conversion rate?

    The efficiency of conversion marketing is measured by the conversion rate: the number of customers who have completed a transaction divided by the total number of website visitors.

    The conversion rate is the proportion of visitors to a website who take action to go beyond just a casual content view or website visit, as a result of subtle or direct requests from marketers, advertisers, and content creators.

    Successful conversions are defined uniquely by individual marketers, advertisers, and content creators.

    For websites that seek to generate offline responses, for example telephone calls or foot traffic to a store, measuring conversion rates can be difficult because a phone call or personal visit is not automatically traced to its source, such as the Yellow Pages, website, or referral.


    Also learn how to make offers that will boost your conversion rate to the next level

    What is click through rate?

    What is click through rate?

    In a simple language click through rate is nothing but the ratio of users who are clicking on a specific link to the total numbers of users who view the page,Email or advertisement.

    Basically click through rate is used to measure the success rate of a campaign for a particular website.

    Click through rate of a campaign can vary tremendously.The main purpose of the click through rate is to measure the ratio of clicks to impressions(views) of an online ad or a campaign.

    The higher the ctr of a particular website the more effective will be the campaign of that particular website.

    The formula for the click through rate is number of click throughs per number of impressions the whole multiplied by 100.
    This will give you the ctr percentage of that particular website.


    Be cool, don’t SPAM

    Be cool, don’t SPAM

    The meaning of email spam is “Spontaneous business email”. As an email client, you will experience less and less email spam in light of the fact that most, if not all, network access suppliers (ISPs) and email specialist co-ops (ESPs) are very much aware that these email spam messages turned out to be such a risk to every one of the clients just as their very own servers. So – don’t spam in your messages!


    Let’s talk about email SPAM a little bit more


    Clearly spam email messages are spontaneous. This is on the grounds that you have never enabled the sender to send any message to your inbox. You are curious about the senders and above all else you would prefer not to be comfortable with them. They are obscure to you, yet most likely, they continue sending their email to you consistently without approaching you for consent. Spammers realize that if their email messages are presented to, suppose, one million individuals in only a single tick. They would have progressively opportunity to sell their item through this channel. However, you may ponder, by what method can this be hurtful to my email account? No, if the messages are just expected to influence to buy their item. In any case, we as a whole realize that these messages are here and there incorporate little projects that might be naturally downloaded to your PC, these little projects are otherwise called infections and additionally worms.
    When your PC is tainted, these little projects will interrupt your email records and convey email messages to every one of your contacts. Therefore, you turned into a spammer yourself. This is the reason spam messages in specific nations are illicit and conveying spam is considered as a wrongdoing. Likewise, both ISPs and ESPs do realize that spammers interfere email accounts. This is the reason they are furnished with spam channels.


    What are Spam filters?


    Spam channels are programs that set to separate out all spontaneous email messages that are being sent from obscure clients. Spam channels these days are exceptionally touchy in light of the fact that spammers are continually figuring out how to get over these channels (which is the reason they are making this as delicate as could be expected under the circumstances).


    Can we get around or over the spam filters?


    This answer is no, we can not get around or over the spam channels. Thoroughly, the main way is we need to traverse them. So as an email advertiser, you would need to carefully pursue the criteria with the goal that you email messages are not wound up in a garbage email organizer.


    Design your email messages


    Before you begin to plan your email messages, we might want you to sign on your email record and browse out your garbage email organizer. Perceive how these spammers structured their email messages and remember these plans.

    We don’t need you to pursue the spammer structures since what they do with their messages make these messages end up in your garbage email organizer.


    When you set up your Email Campaign, check for these normal SPAM botches:


  • Keep your content clean – don’t spam. This would likewise demonstrate your polished methodology. You needn’t bother with a great deal of shading in your content. Keep them in a similar organization and style. Spam channels are effectively activated when your textual style is frantically hued.

  • The utilization of shout imprints and capitalized letters. Pointless utilization of outcry marks! what’s more, UPPERCASE LETTERS would SET OFF the SPAM FILTERS!.

  • The following are a few instances of the words that ought not be utilized when you are making your email battle. You can figure which different words ought not be utilized by inspecting the spam email from your garbage email organizer: Mortgage, Viagra, Loan, Free, Click here, Limited time, Final decrease, Saving.

  • Your HTML coding expertise is significant. Your HTML coding must be spotless as spam channels are checking how perfect your HTML coding is. The code might be covered up to the client yet spam channels can see your HTML code and your email message will get conveyed straightforwardly to your garbage email organizer if your coding is poor, Mailigen framework does all the HTML cleaning work for you, yet at the same time ensure on the off chance that you are bringing in your Email Templates they are all around coded.

  • Sham content (Lorem Ipsum) are broadly utilized by website specialists to and email advertiser to fill all these spurious content into their page or a test battle to concentrate on the visual, as opposed to the substance, of a site or an email. On the off chance that you are sending an email crusade utilizing “lorem ipsum” your email will consequently divert to the garbage email organizer.

  • Utilizing “test” in the headline will get your email tossed into garbage email envelope.

  • We realize that delightful designs and pictures are critical to the email battle. Be that as it may, if your email crusade is just topped off with designs and pictures (no content), spam channels will recognize this.
  • Best Practices for Email Marketing on Mobile Devices

    Best Practices for Email Marketing on Mobile Devices

    The scales have tipped. For years, mobile devices were capturing people’s attention in ways that threatened the sovereignty of desktops. Now it’s official: Today, more people open their email on mobile devices than on desktops, and the gap between desktops and mobile is only expected to grow.

    As of 2019, 60% of all email campaigns are read on mobile devices, compared to a mere 10% on desktops and 29% on webmail clients


    What is Mobile Email Marketing?


    Versatile Email Marketing alludes to the way toward advancing your email advertising effort to progress toward becoming “portable first”, by changing the content and plan that fits cell phone clients.

    Despite the fact that portable currently rules, many email advertisers have neglected to adjust their substance to this pattern. (Truth be told, just a measly 31 percent of advertisers can express their versatile email open rate.)

    That is terrible news, since portable improved messages are basic for holding endorsers. An astounding 80 percent of supporters will basically erase an email on the off chance that it doesn’t appear well on portable, and 30 percent will venture to such an extreme as to withdraw subsequent to opening a solitary email that doesn’t look great on their cell phone.

    The takeaway? In case you’re not improving your messages for versatile, you’re effectively heading out potential clients and hurting your change rates. So it’s significant for advertisers of all stripes to utilize best practices for email showcasing on portable. Here’s the manner by which to get it going.


    Email Optimisation Best Practices


    Let’s look at all the methods you can use to improve your email for mobile readers.


    # Spend time on the preheader text


    Conventional email promoting best practices would state that your subject header is a standout amongst the most significant components of any email. And keeping in mind that headlines still issue on portable, significantly more consideration ought to be paid to the preheader content (or the 1-2 lines of HTML message that show up at the highest point of messages on cell phones). That is on the grounds that preheader content is appointed more space than headlines on cell phones, and it stacks before the body of the email, so it’s normally the principal thing perusers will see. Ensure you’re benefiting from this land by utilizing it to feature significant or eye-getting data.


    # Keep content short and sweet


    Upwards of 50 percent of perusers on versatile will draw in with a given email for three seconds or less. That is a little window wherein to grab perusers’ eye and move them to take you up on your suggestion to take action. So you have to attract perusers quickly, and you can’t tarry getting to your point. Keep your invitation to take action and any offer content “over the overlay” so perusers don’t need to chase for it, and separate content so the email is effectively searchable. Reward? Limiting your email substance may improve burden times, which can improve the probability that individuals really perused what you need to state.
    With everything taken into account, when taking a gander from an optimistic standpoint Practices, content moderation is a standout amongst the most underutilized devices.


    # Let your sentences “breathe”


    Huge lumps of content are difficult to process. While longer passages may look great on a work area, looking through them from portable can rapidly dismiss perusers. Keep away from this by separating your content in littler sections. A decent beginning stage is keeping each lump of content shorter than 20 words.

    Add spacings to give sentences “a chance to breathe” and make your substance increasingly readable by including striking content at the most significant focuses you need to underscore.


    # Design for portrait and landscape views


    Keep in mind that cell phones can consequently flip the direction of an email from representation to scene and back once more—so your messages need to look great in both of these organizations. One of the most effortless approaches to accomplish this is to compel yourself to a solitary segment design. It’s additionally useful to utilize a lot of blank area so the email doesn’t look jumbled in either see.


    # Make social media icons and CTAs touch-friendly


    In the event that you need your perusers to connect with your image on their cell phone (past simply perusing your messages), at that point you have to make it simple for them to do as such. That implies any connections or catches that are intended to guide perusers to your site or web based life nearness ought to be effectively interactive with the dash of a thumb, and they ought to be enormous enough for individuals to click without zooming in. (Same goes for structure fill handle.) The standard least for contact neighborly catches is 44 X 44 pixels.


    # Enlarge your fonts


    One of the least complex approaches to guarantee your messages are contact benevolent is to make the content size greater than you would for messages that are opened on work areas. Obviously, it’s significant not to go over the edge—you don’t need single word to fill the whole screen. Your objective is neatness that limits the exertion perusers need to take so as to process your substance. As such, you don’t need perusers to need to zoom in or out so as to process whatever is on their screen.


    # Shrink your images


    There are a few motivations to downsize your picture measure when you’re sending messages that will be opened on portable. First of all, cell phones burden pictures more gradually than work areas or workstations—and since perusers are probably not going to endure moderate burden times, monstrous pictures that require a significant stretch of time to load can eat into your navigate rates. Furthermore, huge pictures can go through perusers’ information at a speedy rate, which won’t charm them to your image. Consequently, pictures ought to be kept little or left out altogether.


    # Test, test and test your emails


    Very often, you may feel like your email structure is top-notch, only to later realize that you forgot a spacing, an important highlight or other elements that make reading easier. Before sending emails to your subscribers make sure you test your content on your own mobile device. Therefore, to improve your mobile email marketing campaign, go ahead and send it to yourself first.


    # Wrap up


    All the time, you may feel like your email structure is first rate, just to later understand that you overlooked a dividing, a significant feature or different components that make perusing simpler. Before sending messages to your endorsers ensure you test your substance all alone cell phone. Accordingly, to improve your portable email advertising effort, feel free to send it to yourself first.