If you own a website you would be aware of the Goggle’s free webmaster tools and what benefits it can provide you for your business.
Most probably you must be already knowing about the Google search console and Google analytics and are already using it.But if you are not aware of it then you must add google search console to your list to get more business from your website as well.
This is a free tool that will cost you no money and also shows you mistakes of your website if present.So this is extremely beneficial tool if you want your website to get viewed on Google’s search engine
So lets start with setting up the google search console
To start with the set-up procedure first go to the Google’s search console then login with your g-mail account.
A very important point to keep in mind is that you login with the same account as you do for the other webmaster tools.
After you have logged-in with your account you will be required to search for the “add property” icon which will be on the top left corner.Then after clicking on add property place your website’s html and then click the button.
Now google will ask you to verify if you are the owner of the account.Although there are other few methods but the easiest way will be choosing Google analytics tracking code as the preferred method of verification.
As long as your Google analytics tracking code will be in the
Use of Google Search Console
So lets begin with the first point
Submitting your Sitemap
Although Google can crawl your website on its own but you can provide little help to goggle search crawlers by submitting a sitemap to your website.
There are various sites that provide help in generating a sitemap for your website if not you can create it on your own and upload it to the server.Now submitting sitemap to the google search console is very easy.
In the dashboard you will be seeing the sitemap click on that than submit the sitemap you created then click the submit button.
Know which keywords of your’s are generating more traffic
Users are using some keywords in search engine if your website lists on search results they click on your website link and become your site visitors.
So google helps you to find the most common keywords that brought traffic to your website.
In the Google’s search console you will see the performance on the top left side if you click on it you will be getting all the reports of your website such as keywords that are bringing you the higher amount of traffics and the much more.
Identify the pages that are most popular
Every websites has pages that will be performing better than the other ones.You can view this data on the same page as the keywords data mentioned in the previous point.
All the other data display will be in the same way as the previous ones.Your most popular pages will be right at top section and then according to popularity it will be going down the page.
Learn where your leads are coming from
You can learn where your traffic or leads in that case are coming from.If your business is targeted to a particular part of the world you can know where your visitors are located.
As you now where your traffic is coming from you can be assured that you are reaching the right users.
You can view the top countries from where traffic is coming to your website from top to low order in the same section as keywords data is shown.
Learn what devices your visitors are operating from
For a business to have a successful website it should be mobile friendly.Although your website may be mobile friendly as you have optimized but it is still good to have the knowledge about the visitors location as in where do they operate it from.
You can also view the type of devices you get the traffic from.Also the click through rates,impressions and average positions desired can be viewed.
Make your website mobile friendly
Its always better to be assured that your website is mobile friendly but you can check the google search console to see if website passes their standardization.
If you have any mistakes on your website you will get the notifications in that section so that you can make changes that are necessary.
Monitor the sites that are linked to you
If you are handling SEO this will be a beneficial information to work on.Although you may be already aware of the fact but if you are new you should monitor this point.
You can view the websites that has linking back to your websites and also the pages that are linked most to your websites.
You can also find more information by clicking the link and see how the website uses your website pages.
Always check your website for broken links
Broken links make your visitors disinterested in your website and there is quite a chance of them bouncing back from your website.In the crawl section all the 404 errors and other errors can be viewed.
If you click on each link you will find the problem associated with each website.
Find your website security issues
If you are following the news you can hear various hacks caused to big websites.Although your website may not necessarily that famous or big but it can still cause serious problems to your websites.
The loss can be even more if you are a e-commerce site as you collect customers sensitive data which can be used negatively.
The Google’s search console provides complete detail if the website has security issues.If you have no security issues it will let you know.
If you are using schema mark up on your page its always better to confirm if it is setup right or wrong.Although google can confirm it for you if its setup properlyTo work in the Search engine results page(SERP).
The console can provide you with all the details for setup and then you can make changes that are shown.