There is no lack of uncertainty when we say that paid search is on every digital marketer list.It is a practical and accurate method that makes it possible for many marketers to make their brand visible to the users searching in the search engine portal.
Although the digital space is filled with competition you can still place your ads in the top section in the placements of all the ads by increasing your investment towards numerous keywords and queries bidding against the competitors.
This strategy will help you to make your brand visible to the eye of the user and will gain you leads and help you bring traffic to your website.
But it is not easy as it may sound
The first thing that you should be aware of is that the search ads that you pay for will only help you bring the audience to your website.
The only thing that will help you in your conversion is your content and its quality,content marketing will help you boost conversion rate higher than any other marketing method.You should also have a conversion offer to make your audience really engaged in your service or product.
For your PPC campaigns to really have an result that is effective you need to concentrate on your content quality.
Why content marketing is important for PPC?
The users are about to get frustated if they enter a particular website and don’t get the expected information or what they were looking for.You should be very concern about the quality of your content.
When the users are searching for some information,product or shopping they need to be satisfied by the content you are providing if they decide to enter your website.
Many of the brands in the industry are missing these point while doing their marketing.You should not just stuff your website with the irrelevant informations,information that is of little importance and also providing little value to the visitors.
You should be able to get results out of your PPC efforts.Just getting traffic to your website isn’t enough,if they are leaving the site because of some reasons.You should have the right keywords the audience is searching for and should be matching your content otherwise your efforts will go in vain and your investment on the ads too.
Always remember the second thing after seeing an ad the user will be looking at will be your content and if its not convincing or pleasing enough it will not be effective.
Content will help you to be cost-efficient
Its easy to get the effective keywords by paying for it but without proper content you will face problems in getting leads and in the conversion process.
Although its easy to run a paid campaign if you want to be in the eye of the visitor but this process is not cost-efficient when you consider it for a small business which has a limited budget.
In that case you should be considering in optimization of the content of your website as it will help you to convert your visitors to customers.
You should have a strategic plan like considering your ROI, monitoring your campaign and making a strategic plan so that you get the best out of your investment.
Your content should be supporting your product or services you are offering to the visitors so they engage and subscribe to your services.
Content can help you to build your brand name and gain the trust of your visitors and also keep them engaged in your website and there is a great chance of taking action that you desire.With the help of the content visitors can understand the purpose of the website and learn about what you are offering to them and how it can change their life.
If you are closely monitoring the digital marketing trends or into the field yourself you must know that SEO and content marketing operates together for better results.
Before we get on the relationship between the two we need to understand what is SEO and Content marketing individually.
So let’s just talk about it shortly what is the basic structure of both the terms.
SEO is the method or way of bringing quality traffic to the website by optimizing the website and various other ways.
wanna learn more about SEO and Content relation then click here.
On the other hand content marketing is using relevant and useful content for driving traffic to the website.
Wanna learn more about Content marketing then click here.
We can say that whole concept of SEO requires content for exceptional performance,in other words it is the soul of the SEO.
Both the things should work together for a exceptional result to be achieved.
SEO strategies requires the help of content for execution as articles,blogs,keywords are not possible without the proper content.
Let us have a clear view of the SEO and Content marketing relation
Relevant and focussed keywords
The first step would be doing a research on keywords that would be relevant to the business or company and using it in company’s website’s creation.
It is important that you make a note that if you just fill the website with keywords without the relevant keyword it will be of no use and your website will be not in the search engine result’s page.
Make a proper strategy so that you have a graph that is showing you the increasing profit for your website.You can also take help of various google’s tool that will do the work just fine for your website.Some of them are google analytics, google search console and google adwords.
The content quality plays an important role in SEO,you should have a relevant content for the viewers to stay at your website.
While making your website you should pay keen attention to heading,layouts and other relevant stuff that maaters for the visitors.
If your content quality is high and free of duplicates your SEO practices should give you the required results.
Traffic to your website
Link building is one of the important methods to be followed for the SEO rankings.Although there are various agencies that can help you for you website link building.
But if you have the content right you will not be needing the help of such agencies.So be ready with your quality content so that you get the link strategy right.
So I hope that you understood the relation between SEO and Content.
For any query or doubts feel free to contact us directly or through our social media pages.
Content marketing is a marketing approach that focusses on creating relevant and valuale content consistently to grab the attention of the defined users and the next step will be user’s conversion.
When you think of starting a business or a startup or any other venture the first thing you should remember is the content of your business which should be the core part of your business.
As long your content is of value to your visitors you will be generating leads.So if you are thinking of starting any business you should be starting with the content of your business,how it will affect the life of the users and many other parameters.
Dont just blaber about the products or services to your customers or visitors if you have a website,you need to understand their problems and how your product or service will help them solving it,in other words make a connection with the customers.
All leading brands make content marketing their key focus
Major business brands like Google, microsoft and so on have their key focus on content.You may not see their ads or much banners because they prioritize their focus on content like how their content affects lifes of people rather than just focussing on the products or services promotion.
You have to make strategies about how to go ahead with your product like what is the purpose of your product or services and what change it will have on the user’s life if they decide to buy your product or service.
Talking about the big brands in automobile like Lamborgini,BMW or mercedez this brands have their content marketing strong they do research on the parameters users see before buying their product.So the ROI they have is commendable and precisely calculated as per their strategies.
The three main reasons and benefits if a venture uses content marketing
Sales are boosted.
Gain loyal customers.
But you have to get the steps right if you want to gain benefits from the content marketing.
Many businesses forget the term “Relevant” and “Valuable” when it comes to designing the content that are drafted periodically to your defined audiences.
As said before if your content is not seen as valuable to the user he is likely to ignore it like any other spam content.
So be sure that while designing the content for your business marketing that your content is valuable and relevant to your audiences.
Content marketing is always trending
Content marketing is always trending or we can say there’s no proper marketing if content marketing is not included in it.
Actually content marketing is a part of every marketing that you use,without this your marketing strategy will not be complete.
So let’s take a look at the following types of marketing where content marketing plays an important role
SEO: Businesses are rewarded by the search engines if they have quality and relevant content.
PPC: For any PPC to work efficiently you need to have excellent content.
Social media marketing: It is not possible to generate traffic just by posting content that has no quality and relevance.
PR: A “PR” strategy to be successful it has to address the issues, problems or topics that are concerned by the public an not the business.
INBOUND: If you have the quality content you will soon be driving leads and traffics to your businesses.
Learn about how content marketing and the above marketing methods are connected by clicking on the highlighted terms.
Canonical tag can be defined as a indicator that a specific url is a copy of a page.Canonical tags helps in avoiding the problems of duplicate content that is present on number of url’s.
The tag helps the search engine to identify which url should be visible in the search engine results page.
The canonical tag is important to be included on your page,if its not present it can cause you problem such as not being visible in the search engine’s result.
Let us understand why it is important to include canonical tag ?
When it comes to SEO Duplicate content can be a serious problem because when the search engine crawls any website with the idenditical or duplicate content website ranking may suffer in search engine’s result.
Suppose you achieve your ranking the search engine crawlers can pick up the wrong url as the original one in the search engine result page.So if you are using canonical tag this problems can be avoided.
Search engine crawlers vision to every url
Search engine crawlers view every single ur as a individual url,and there’s where the problem of duplicate content arises.
We humans see url’s with or without “wwww” specified in it as the same page.
This above url’s are all same to a human as they links to a same page but for the search engine crawler’s they all are unique url’s.
So what are the best practices of canonical tags that can help you
Add a canonical tag to your homepage
It is quite a common scenario of duplication of homepages,many individuals are out there that can link to your homepage and even ways that you can’t control.
So it is better to be safe than to be sorry so add a canonical tag to your home page as a prevention.
Self referential canonicals
Self canonical tag’s are like that tag pointing to the current url in which you are adding that canonical tag.
In a more simpler language its like pointing your finger to yourself.You got a idea right so you can use self canonical’s too for pages.
Monitor your canonical tags
It is not quite common but sometimes a bad code can cause change canonical of every url which makes all the point of adding canonical tag useless.
So it is better to check all every canonical for any changes and then rectify it.
Don’t confuse search engine crawlers
Avoid confusing search engine crawlers by giving them mixed signals like linking a website to another one and then again that another website to previous one.
Suppose A is linked to B then B is linked to A,this is a practice you should avoid.Also avoid linking A to B,B to C then C to D.
Avoid similar content canonicalization
In canonicalization many think its only about the exact duplicate contents but it can be also about very similar content,and there you have to be cautious.
Generally it is not an issue to add canonical tags to similar pages.Similar pages like the payment gateway,location or contact us pages that differ by a very small amount.
But keep a note that the pages that are not canonicalized should not be eligible for ranking.
Only canonicalize the site you want to boost ranking.
Suppose you are the publisher of a particular company that is publishing the articles not on the single site but different sites,you can add a canonical tag to just single one and boost ranking of that particular site.
Also keep a note that the process of canonicalization will be avoiding other sites from ranking in search engine results.
So this are the best practices of canonicalization that you can apply in your SEO.
It is quite obvious that no one has a second to spare in this busy lifestyle and work life.But you should take a look on where you stand on the email list of the subscribers as it is a very important point that will be deciding your relationship with your customers.
If you maintain the perfect relationship with the subscribers this will be help you maintain your subscribers interest in your emails and boost your campaigns success.
So let’s start with the Dont’s of Email marketing
Firing Emails like a machine gun
The products or services you offered by you are awesome,and your customers are also aware about that fact it’s just that they don’t want to hear that more often or frequently from you.
So just keep it mild from your end say once a month or once a week may be if you want them to know about a special discount or a important information weekly.
If you are firing at them with your emails everyday then its likely you will start having more unscribers than subscribers.
Not monitoring your analytics
In the softwares like ours you will find a dashboard that will give you complete idea about the click rates and open rates.
The information of click rates and open rates are worth to be monitored as they tell you a lot about the engagement of your emails with your subcribers.
You can know which emails gained you more clicks and what time of the month,year and day all at once and you can plan your strategy accordingly.
Writing whole life summary
The fact is that no one is interested in reading a whole long paragraph so your email should be precise and clipped to the point,what you actually want to convey that would be great idea.
The ideal lenght should be somewhere between 50 and 125 words.This range has a response rate of 50% as stated by hubspot.
Not filtering your list
It may seem to having a large email list is better,but you should have a healthy email list rather than email list filled with emails that are not responding or blacklisted as they will cause your efforts to go in vain.
You may be having emails in your list that are unresponsive,you can send them discount offers or coupons and if they are still not responding then its time that you should remove them from your list.
stayintouch software shows you the list in a segmented way so you can just select them all and remove from the list and maintain your list integrity.
Now let’s talk about the Do’s of Email marketing
Greeting with a welcome email
We have seen emails having better open rates with welcome email frome those having no welcome emails.
If you just opt welcome email if nothing else you will have a better open rate.
Sending emails periodically
As mentioned earlier in the dont’s emails should have a specific time gap between each send emails as this your subscribers will not like to hear every day from you but once a week or month is just enough to keep your presence in their mind.
The chances of user unscribing from your emails are higher when you are sending emails more often than in a systematic manner.
Design your emails to be personal for a specific customer
Make your emails specific to every subscriber like sending personalised birthday emails as this has a higher open rate than the other emails.
So its important to send personalised emails to your subscribers in their birthdays or anniversary by offering discounts or coupons as this has a higher open rates.
Your email should have a very clear call to action button
As soon as all the email content is set remember to include a clear call to action button for your subscribers such as buying,subscribe button where they can click after viewing your email.
We come across various landing pages in our day to day to life and we may have visited many in the past but do you know what exactly is this landing page.
The first page that comes in your vision when you open any website in your browser can be considered as the landing page.
Also the various ads that you see on various platforms such as search engines,social media platforms such as facebook,instagram are designed to take you to the landing pages of that particular website.
This landing pages are designed with a specific purpose and that purpose is to convert your visitors into potential lead or customer.
But we can also use a homepage instead of a landing page right ? Actually a landing page is to grab attention of the visitor and is free from any distractions like navigation links or competing links.So it should be used for this purpose.
The landing page followed by a relevant headline or tag line can generate leads for your website.
So what are the best practices that can be considered for PPC landing pages?
Following areas should be focussed on for PPC landing pages.
Branding of your website and website’s purpose.
Design of the website.
Call to action button.
Want to learn more about this practices then click here