Writing a few sentences for an email campaign might not seem challenging, but there’s an art to crafting effective copy.
To help time-strapped marketers create emails that are effective, here are ten advanced email copywriting tips to follow:
1. Solve a problem
People buy solutions, not products. No one wants a plunger. Write your copy to help the reader understand how your product or service will save them time or money, or generally make their life easier.
Solving a problem also requires your recipient to trust you, that is, believe that you’re an expert on the subject.
2. Focus on one point
Don’t try to cram your new product announcement, free shipping promotion, and upcoming webinar into one email. Choose a topic and stick to it. It’s better to send multiple emails than to try to squeeze everything into one, which not only overwhelms subscribers but also dilutes your messaging.
3. Set a deadline
Email copy should compel subscribers to act instantly. Once they’ve read your message, you need them to click and convert. To do that, give subscribers a deadline.
Every sale should have an end date and every coupon should have a quick expiration date. The idea is to get subscribers to act fast so they don’t miss the deal. Mention the deadline in your subject line and again in the copy.
You could even send a second email as a “last chance” to take advantage of the sale or coupon.
Here’s a great example from Bath and Body Works. This is the second email sent about this deal and the deadline is clear at the top of the email.
4. Talk to the reader
Just as you don’t want to get stuck in the corner at the dinner party with the guy who only talks about himself, no one wants to read copy that’s full of “me,” “we” or “I.”
Instead, use “you” to make the reader feel engaged in the copy. Think of it as a respectful conversation in which it’s your turn to talk about something that (hopefully) interests you both.
Using “you” in the copy also forces you to think about the customer as you write, which will make your messages stronger and more relevant.
5. Don’t overpromise
In an effort to sell products, brands sometimes overpromise. They exaggerate a product’s features or use phrases like, “Guaranteed not to break.”
If you make a promise that you can’t keep, customer retention will suffer and word of mouth could negatively affect sales. Dishonesty will be a disaster for your company; no one does business with someone they don’t trust.
Be honest and realistic with your subscribers. Period.
6. Format for scanners
Assume that everyone reading your email is incredibly busy and won’t read every word of the text. Use headlines, subheads and very short blocks of text, or better yet, bullet points, to get your point across to skimmers. Put your most important message first and use boldface to draw attention to other important messages.
Remember, your copy can always include links to longer pieces, which gives the email a cleaner look and the reader the option to click to read more.
Paul Boag writes copy using short paragraphs, colorful headlines and linked text for recipients who want to read more on a topic. In this end-of-year email, he immediately gives readers an option to skip something that might be irrelevant to them by addressing the target readership in the headlines
7. Avoid the exclamation point
Marketers tend to believe that everything they say is exciting, which is probably why they overuse the exclamation point. Used sparingly, the exclamation point can show enthusiasm, but most of the time it’s just unnecessary.
Your email copy should mimic a conversation, so unless you’re the type that runs around yelling all the time, you should stick with normal, conversational punctuation like a period.
With these email copywriting tips, you can create compelling emails that subscribers will love. Remember, sending a quality email with a great message is more effective than creating sloppy copy in an effort to get an email out quickly.
Before jumping on the role play of both content marketing and inbound marketing and their relation we first ought to know what inbound marketing is?
Inbound marketing can be seen as a user focussed marketing strategy where potential customers becomes more confident about the product or service you are offering as you connect to their needs and give them an effective solution.
As the name suggests inbound marketing is letting the customers come to you instead of making a run for the customers.
So what i am trying to convey is that inbound marketing includes displaying the products to the potential users out there along with answering to their queries and make them feel they are part of the conversation.
Steps of inbound marketing
Attract the customers
You should be concentrating on bringing new visitors to your website and then convert them into your leads.Some of the important methods that you can acquire is posting blogs,staying active on the social media platforms and also on your website.
But how to convert visitors into leads
You can opt for asking their contact details such as email id,phone numbers.etc.As this is the most important part of inbound marketing.
But visitors will offer there contact details if you have something to offer like Ebooks or something valuable that they can make use of.
Convert the visitors into leads
Now as you have collected the visitors contact details the next step would be to convert this leads into customers.
This can be done by the marketing softwares like stay in touch where you can send them compelling emails and make them your customers.
Earn loyal customers
If you want to earn the loyal customers you have to take care of the existing customers by sending them offers and compelling emails and keep them engaged.
This way you can keep your customers loyal.
What role does content play in inbound strategy?
The fact that content is vital key of all types of marketing and is not hidden from the industry professionals.Talking about the importance of content in inbound marketing we can say that start of inbound marketing is presenting the users with the quality content about our product or services.
Moreover you have understand their needs and problems faced by them at every stage of their life and make a connection with them if you want them to consider your product or services.
Important points to make a note of :
When we have a content that is of proper quality we can be assured that are visitors gonna like it and then we can go for the further actions.
Your content should be of major importance if your content doesn’t convince the visitors, you will not be able to convert them to into customers.
To know about the content we have to first start doing our research for the keywords the users will be searching for and then create the content around the keyword.So that there are more hits on your website.
You should remember that the content you are creating can change the buyers vision towards the product or service. So you should know why are you writing and for what product and the impact it can have on the visitors.
Once you are over with the content creation the next step to hop on would be the circulation of your content. This point is important as you should be aware of the platforms where your content will not just be viewed but it should be reaching to the right customers.
You should be analyzing which platforms are of more visibibility than the others and take a note of which platforms are giving you the results.Once you have the knowledge of where your content is getting more engage rate, you should start finding the reasons behind it.
The analyzation from where your content is getting more hits and reasons behind it will help you for the future marketing strategies,so that you can divert little more focuss on that particular platform or content in that case.
Proper Landing page
You have to be prepared with the landing page after your content is engaging enough visitors so that they can take a action like buying your product or services.
For this call to action to take place you must have a clear call to action button for the leads can take action.Also remember the content you are presenting on the landing page must be compelling enough so that it doesn’t upset the leads and make them bounce back from the website.
Now if the visitors fills the contact form you should lead them to a proper “thank you” page.The thank you page can also present some additional content the visitors might be interested in, this increases your engagement rate.
This step includes sending an email to the users who filled our contact form and send them the content which again should be compelling enough.
Now most of you must be thinking in this digital era how much benefit emails could do,actually this plays a vital role in closing a deal.And finally you want them to take action to your email so place a clear call to action button.
Make the customers loyal
After you have made your sale you must be working on the loyalty of your customers.This means if you want your customers to stay loyal you must keep them engage by sending them offers on your product or services.
This will help you in your business as happy customers are likely to share your business on social media platforms or give a referral to someone.This will generate you leads and give you free marketing.
The fact that “you have to create awesome content” is a must but now you can focuss your content to your existing clients, like this you will be able to offer them with some additional features or services.As you know inbound marketing revolves around the client needs.
So I hope the topic was covered properly about the aspects of inbound and content marketing.
If you have any query related to the topic or want to add your knowledge to this please comment down or feel free to contact us on below-mentioned details.
A PR is responsible for the public relations that means it provides you with the opportunities of connecting with the journalists and media and editors.
As we know the blogging and social media trends have been growing in the field for past few years.Various startups are coming into actions and has been changing the way companies should opt for grabbing attention of users.
Many companies have been opting for their own method for getting the attention of the users and traditional media.The options that can be used to be in the vision of the audience are SEO,Social media and the content marketing.
As we consider the present era we can see that every one knows how to create their own media,so you might be in the dilema as to why consider opting for an professional PR right?
Actually this can be partially correct but professional PR can be helpful in terms of contacts they have and bringing you a broader reach.
A new generation of PR
PR are changing with the upgrading scenario of the industry.Most of the professional PR are not communicating through phones nowadays,they are more into emails,twitters.etc
Although the traditional methods are effective but most PR have changed their way of communication.PR have to work more rigorously as compared to before and bring the required ROI to the clients.
A PR has to be progressive and keep up with the trends let it be social media,news and what not.Getting some news is easy than before,first it surfaces on twitter and blogs then on the other platforms.
A PR must have a wider contact list
A professional PR must have a wider contact list.As mentioned earlier the news first gets on twitter then blogs then on other platforms,so having a contact list will be beneficial in the process. Also PR has to make connections with the influencers not only the mega brand influencers but also micro influencers.
Why Pr and Content are so related?
PR and content are not so far apart from each other and therefore get along so well. We can say that in present generation all are able to create their own content then what’s the use of hiring a professional PR?
Actually the point that almost everyone can create their own content makes the role of a PR more vital.
The point I am trying to convey is that in our busy life we may see various creators and content but its not possible that we can review them all.
So here comes the PR to the rescue,professional PR can get your content seen by the important influencial people or audience for a better result.
Without PR you may be showcasing your content to many people out there but are they the right person you want your content to be seen.A PR can help you like a messenger taking your content to the right person that will give you the benefit.
“Advertising is saying people you are good,PR is getting someone else to say you are good” –