Ever wondered how many hours you spend each day on managing your social media posts and other marketing content? If you winced in response to that question, clearly, you haven’t embraced marketing automation yet.

Marketing automation software is a boon for busy professionals who wish to save time while also amplifying their marketing efforts. According to stats, up to 36% of marketers use marking automation to put repetitive tasks on autopilot. And, 63% of those who have invested in marketing automation software are outperforming their competitors with automated marketing campaigns.

The Importance of Marketing Automation

Marketing automation refers to the use of intelligent software to automate marketing activities. This includes the integration of live chat into your website, using software for inbox filtering, auto-scheduling your social media posts, etc. As you can see, marketing automation offers a more efficient way of carrying out various repetitive yet critical tasks. In addition, it also enables marketers to provide more personalized experiences to their customers, thanks to sophisticated data collection and analysis.

Benefits of Marketing Automation

According to a report, marketers listed time-saving (74%) as the biggest benefit of automation. This was followed by increased customer engagement (68%), timely communications (58%) and increased opportunities, including up-selling (58%).

Automation also enables a high degree of personalization, which is intrinsic to your customer experience. Besides, as the software takes care of the routine activities, it frees up your marketing team to focus on more strategic tasks – leading to a higher degree of innovation.