Let’s start with the term “influencer”. Influencer can be defined as the one that influences people to buy some product or services.In simple language, influencer has a amount of crowd following them in various social media platforms where they promote a certain brand product or service so there followers who are interested can buy them.
This term might not be a stranger to you if you are into digital marketing industry.But the terms “Micro-influencer” and “Mega-influencer” might be.
So lets first discuss the term “Micro-influencer”
Micro-influencer can be described as an individual that can have followers ranging from thousand’s to lakhs in numbers and they have a quite a good knowledge on a particular field.
The micro-influencer can be anyone like a foodie showcasing different eateries or fitness guru or a fashion blogger.
This micro-influencers reach out to a specific audience that has good results when comes to engagement as they have a focussed reach with a certain amount of target audience.
The engagement rate of micro-influencer is higher when it comes to influencing so they create a good ROI.The smaller the audience the higher is the interaction with the audience and thus higher will be the engagement rate.
This smaller audience user’s consider the review of certain product that they are planning to buy.
As per reports 67% of marketing and communications professionals engage with influencers for content promotion.
Perks of hiring a micro-influencer
1.Engagement rates are higher
Micro-influencers can have a deeper connection with the audience as they can interact with the audience more frequently as compared to mega-influencers by comments,likes.etc
If the engagement rate is higher than you can be assured that the brand you are to trying to promote is gonna have a good exposure to audience.
Not only this gives a better exposure to the audience but also helps you with the sales.
2.Budget friendly marketing
As compared to mega-influencers the cost that a micro-influencer would charge per post will be much lower.
This way you can have a qite a amount of savings that you can distribute in different influencers marketing.
The micro-influencers are always a excellent choice when it comes to small businesses and doesn’t put much load to your pocket.As approaching mega-influencers will cost you much amount that will not be in your budget and will not give you the required results.
3.Boosting Conversion rates
As a certain amount of users depends on the reviews and suggestions before they consider buying any product or services.
In the market there are various products available that will fit your necessity but you need to know which one will actually crater your need.
This is where the micro-influencers comes in as they can describe your whole product and can have one on one interactions that will clear the vision of the audience and boost your conversion rates.
Mega-influencer can be considered as the top level influencers among the category of all influencers. Mega-influencer basically are those who have a followers in millions of numbers.
They are the more known or famous as compared to micro-influencers. Mega-influencers are typically the actors,athletes,singers or musicians.
The followers the mega-influencers have interest in different fields or topics, they are not having a particular set of followers.
Also mega-influencers cannot provide attention to all their followers, it’s not possible for the mega-influencers to interact with their followers one on one.
But they can provide a large exposure in one post or tweet by them. Mega-influencers may or may not be a expert in the particular field but as said earlier they have a wider reach when it comes to marketing or branding.
Perks of hiring a mega-influencer
1.Massive and wider reach
The term “Mega-influencer” itself suugests that the they have a wider and massive reach when it comes to brand promotion or marketing.
Although the mega-influencers might not be having a particular set of followers base that are following them for, but they do have a wide base of followers that can have a massive impact.
If you have just started your business and you want your marketing efforts give you a good ROI then they might not be the right option for you.
If a bigger brand company is looking to just be in the sight of the people and reach out to a maximum number of people then it is beneficial for that kind of marketing.
But it is not recommendable for the small or start-up businesses as it is not budget freindly and doesn’t give the required results.
2.Perception of a Celebrity
The celebrity promoting your brand will give you a massive result as every of the celebrity followers will want to try the brand their favourite celebrity is using.
So this will give you a huge audience base and will give you good ROI.
The company that has a celebrity association with them always has a increase in sales as a result of wider and massive reach.
As the mega-influencer has a wider and massive reach of millions of followers there has to be a surge in sales of your business.
The followers love to have what their ideal celebrity is using so they are naturally attracted towards the product their favourite celebrity is promoting.
But as stated earlier the mega-influencers is not for small business as the budget is very high and the amount of ROI we are getting is not commendable.
So it is recommendable small business use micro-influencers rather than mega-influencers.