Before jumping on the role play of both content marketing and inbound marketing and their relation we first ought to know what inbound marketing is?
Inbound marketing can be seen as a user focussed marketing strategy where potential customers becomes more confident about the product or service you are offering as you connect to their needs and give them an effective solution.
As the name suggests inbound marketing is letting the customers come to you instead of making a run for the customers.
So what i am trying to convey is that inbound marketing includes displaying the products to the potential users out there along with answering to their queries and make them feel they are part of the conversation.
Steps of inbound marketing
- Attract the customers
You should be concentrating on bringing new visitors to your website and then convert them into your leads.Some of the important methods that you can acquire is posting blogs,staying active on the social media platforms and also on your website.
But how to convert visitors into leadsYou can opt for asking their contact details such as email id,phone numbers.etc.As this is the most important part of inbound marketing.
But visitors will offer there contact details if you have something to offer like Ebooks or something valuable that they can make use of.
- Convert the visitors into leads
Now as you have collected the visitors contact details the next step would be to convert this leads into customers.
This can be done by the marketing softwares like stay in touch where you can send them compelling emails and make them your customers.
- Earn loyal customers
If you want to earn the loyal customers you have to take care of the existing customers by sending them offers and compelling emails and keep them engaged.
This way you can keep your customers loyal.
What role does content play in inbound strategy?
The fact that content is vital key of all types of marketing and is not hidden from the industry professionals.Talking about the importance of content in inbound marketing we can say that start of inbound marketing is presenting the users with the quality content about our product or services.
Moreover you have understand their needs and problems faced by them at every stage of their life and make a connection with them if you want them to consider your product or services.
Important points to make a note of :
- Content creation When we have a content that is of proper quality we can be assured that are visitors gonna like it and then we can go for the further actions.
Your content should be of major importance if your content doesn’t convince the visitors, you will not be able to convert them to into customers.
To know about the content we have to first start doing our research for the keywords the users will be searching for and then create the content around the keyword.So that there are more hits on your website.
You should remember that the content you are creating can change the buyers vision towards the product or service. So you should know why are you writing and for what product and the impact it can have on the visitors.
- Content circulation Once you are over with the content creation the next step to hop on would be the circulation of your content. This point is important as you should be aware of the platforms where your content will not just be viewed but it should be reaching to the right customers.
You should be analyzing which platforms are of more visibibility than the others and take a note of which platforms are giving you the results.Once you have the knowledge of where your content is getting more engage rate, you should start finding the reasons behind it.
The analyzation from where your content is getting more hits and reasons behind it will help you for the future marketing strategies,so that you can divert little more focuss on that particular platform or content in that case.
- Proper Landing page You have to be prepared with the landing page after your content is engaging enough visitors so that they can take a action like buying your product or services.
For this call to action to take place you must have a clear call to action button for the leads can take action.Also remember the content you are presenting on the landing page must be compelling enough so that it doesn’t upset the leads and make them bounce back from the website.
Now if the visitors fills the contact form you should lead them to a proper “thank you” page.The thank you page can also present some additional content the visitors might be interested in, this increases your engagement rate.
- Closing Deal This step includes sending an email to the users who filled our contact form and send them the content which again should be compelling enough.
Now most of you must be thinking in this digital era how much benefit emails could do,actually this plays a vital role in closing a deal.And finally you want them to take action to your email so place a clear call to action button.
- Make the customers loyal After you have made your sale you must be working on the loyalty of your customers.This means if you want your customers to stay loyal you must keep them engage by sending them offers on your product or services.
This will help you in your business as happy customers are likely to share your business on social media platforms or give a referral to someone.This will generate you leads and give you free marketing. The fact that “you have to create awesome content” is a must but now you can focuss your content to your existing clients, like this you will be able to offer them with some additional features or services.As you know inbound marketing revolves around the client needs.
So I hope the topic was covered properly about the aspects of inbound and content marketing.
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