It is quite obvious that no one has a second to spare in this busy lifestyle and work life.But you should take a look on where you stand on the email list of the subscribers as it is a very important point that will be deciding your relationship with your customers.
If you maintain the perfect relationship with the subscribers this will be help you maintain your subscribers interest in your emails and boost your campaigns success.
So let’s start with the Dont’s of Email marketing
Firing Emails like a machine gun
The products or services you offered by you are awesome,and your customers are also aware about that fact it’s just that they don’t want to hear that more often or frequently from you.
So just keep it mild from your end say once a month or once a week may be if you want them to know about a special discount or a important information weekly.
If you are firing at them with your emails everyday then its likely you will start having more unscribers than subscribers.
Not monitoring your analytics
In the softwares like ours you will find a dashboard that will give you complete idea about the click rates and open rates.
The information of click rates and open rates are worth to be monitored as they tell you a lot about the engagement of your emails with your subcribers.
You can know which emails gained you more clicks and what time of the month,year and day all at once and you can plan your strategy accordingly.
Writing whole life summary
The fact is that no one is interested in reading a whole long paragraph so your email should be precise and clipped to the point,what you actually want to convey that would be great idea.
The ideal lenght should be somewhere between 50 and 125 words.This range has a response rate of 50% as stated by hubspot.
Not filtering your list
It may seem to having a large email list is better,but you should have a healthy email list rather than email list filled with emails that are not responding or blacklisted as they will cause your efforts to go in vain.
You may be having emails in your list that are unresponsive,you can send them discount offers or coupons and if they are still not responding then its time that you should remove them from your list.
stayintouch software shows you the list in a segmented way so you can just select them all and remove from the list and maintain your list integrity.
Now let’s talk about the Do’s of Email marketing
Greeting with a welcome email
We have seen emails having better open rates with welcome email frome those having no welcome emails.
If you just opt welcome email if nothing else you will have a better open rate.
Sending emails periodically
As mentioned earlier in the dont’s emails should have a specific time gap between each send emails as this your subscribers will not like to hear every day from you but once a week or month is just enough to keep your presence in their mind.
The chances of user unscribing from your emails are higher when you are sending emails more often than in a systematic manner.
Design your emails to be personal for a specific customer
Make your emails specific to every subscriber like sending personalised birthday emails as this has a higher open rate than the other emails.
So its important to send personalised emails to your subscribers in their birthdays or anniversary by offering discounts or coupons as this has a higher open rates.
Your email should have a very clear call to action button
As soon as all the email content is set remember to include a clear call to action button for your subscribers such as buying,subscribe button where they can click after viewing your email.