Branding of your website and website’s purpose
The purpose of the website should be clear enough for the customers to understand what service or product are you offering.
The another important thing to keep in mind is that your website’s colour should be same as your corporate brand logo colour to uplift your identity.
The fonts should be aligned accordingly across the whole website.Logo and brand name should be clearly visible to your visitors to be remembered by the visitors.
The motive of your landing page should be clear and straight forward and also supported with the call to action buttons.The visitors should have no confusion as in how to contact you if they want to enquire or buy your services or product.
Your page should not be just stuffed with the elements here and there,it should be organised as if its not it will distract your visitors attention from the main purpose and will cause them to bounce back.
Your landing page should be convincing enough to the visitors and why he/she should be buying services or products from your website rather than other websites.
You should be able to show the perks that they are getting buying your service or product from you and what difference it will bring to them than other websites.
Your brand should be recommended by your clients and there reviews for any new visitors to get converted to customer.Also your visitors should be supporting article for your website.This important things are a boosting factor for your website.Reviews alone can help you gain visitors trust.
Design of the website
The design of the website should be as such it focusses on the offers by your brand and should be clear and visible to user.
The most important message of your website should be on the top of your website and rest followed by the less important messages.So that when the user visitor comes to landing page he/she should be able to take a nice glance on that important message.
The website page should be well organised,if its not this will cause distraction to the visitor and user might bounce back from the website.
Always make the visuals of your website interactive with videos and contrasting text that makes it easier for the visitor to take action.
Use of clean and easily recognisable icons makes it easier for the visitor to take action.
Your call to action button should be different from your competitors,in other words it should be compelling to your visitors.
While writing text for your website you should be aware that extra beautiful writing or using any font that looks good but is difficult to read can be a minus point for your visitors especially for you.
So it is recommendable to keep your text simple and clean that will be easily read by the visitors visiting your site.Relevant and easily understandable headlines should be placed on your website.
Remember that present your product’s benefits that visitors will get from your product or service not just bragging about your product.
It will be better if you provide detail metrics of your service or product benefits to the visitors as this will be more specific.
Call to action button
Use a prominent call to action button where appropriate rather than having different action buttons as this will make visitors confused and then they will be bouncing back from your website.
Use any prominent color for your call to action button and mae the text on button very clear so that they can guess what’s the next step and they are well aware on what they are clicking on.This builds a transparent relationship between you and the visitors.
So always remember the above important points to get your visitors converted to future customers.