Let’s start with the term “influencer”. Influencer can be defined as the one that influences people to buy some product or services.In simple language, influencer has a amount of crowd following them in various social media platforms where they promote a certain brand product or service so there followers who are interested can buy them.
This term might not be a stranger to you if you are into digital marketing industry.But the terms “Micro-influencer” and “Mega-influencer” might be.
So lets first discuss the term “Micro-influencer”
Micro-influencer can be described as an individual that can have followers ranging from thousand’s to lakhs in numbers and they have a quite a good knowledge on a particular field.
The micro-influencer can be anyone like a foodie showcasing different eateries or fitness guru or a fashion blogger.
This micro-influencers reach out to a specific audience that has good results when comes to engagement as they have a focussed reach with a certain amount of target audience.
The engagement rate of micro-influencer is higher when it comes to influencing so they create a good ROI.The smaller the audience the higher is the interaction with the audience and thus higher will be the engagement rate.
This smaller audience user’s consider the review of certain product that they are planning to buy.
As per reports 67% of marketing and communications professionals engage with influencers for content promotion.
Perks of hiring a micro-influencer
1.Engagement rates are higher
Micro-influencers can have a deeper connection with the audience as they can interact with the audience more frequently as compared to mega-influencers by comments,likes.etc
If the engagement rate is higher than you can be assured that the brand you are to trying to promote is gonna have a good exposure to audience.
Not only this gives a better exposure to the audience but also helps you with the sales.
2.Budget friendly marketing
As compared to mega-influencers the cost that a micro-influencer would charge per post will be much lower.
This way you can have a qite a amount of savings that you can distribute in different influencers marketing.
The micro-influencers are always a excellent choice when it comes to small businesses and doesn’t put much load to your pocket.As approaching mega-influencers will cost you much amount that will not be in your budget and will not give you the required results.
3.Boosting Conversion rates
As a certain amount of users depends on the reviews and suggestions before they consider buying any product or services.
In the market there are various products available that will fit your necessity but you need to know which one will actually crater your need.
This is where the micro-influencers comes in as they can describe your whole product and can have one on one interactions that will clear the vision of the audience and boost your conversion rates.
Mega-influencer can be considered as the top level influencers among the category of all influencers. Mega-influencer basically are those who have a followers in millions of numbers.
They are the more known or famous as compared to micro-influencers. Mega-influencers are typically the actors,athletes,singers or musicians.
The followers the mega-influencers have interest in different fields or topics, they are not having a particular set of followers.
Also mega-influencers cannot provide attention to all their followers, it’s not possible for the mega-influencers to interact with their followers one on one.
But they can provide a large exposure in one post or tweet by them. Mega-influencers may or may not be a expert in the particular field but as said earlier they have a wider reach when it comes to marketing or branding.
Perks of hiring a mega-influencer
1.Massive and wider reach
The term “Mega-influencer” itself suugests that the they have a wider and massive reach when it comes to brand promotion or marketing.
Although the mega-influencers might not be having a particular set of followers base that are following them for, but they do have a wide base of followers that can have a massive impact.
If you have just started your business and you want your marketing efforts give you a good ROI then they might not be the right option for you.
If a bigger brand company is looking to just be in the sight of the people and reach out to a maximum number of people then it is beneficial for that kind of marketing.
But it is not recommendable for the small or start-up businesses as it is not budget freindly and doesn’t give the required results.
2.Perception of a Celebrity
The celebrity promoting your brand will give you a massive result as every of the celebrity followers will want to try the brand their favourite celebrity is using.
So this will give you a huge audience base and will give you good ROI.
The company that has a celebrity association with them always has a increase in sales as a result of wider and massive reach.
As the mega-influencer has a wider and massive reach of millions of followers there has to be a surge in sales of your business.
The followers love to have what their ideal celebrity is using so they are naturally attracted towards the product their favourite celebrity is promoting.
But as stated earlier the mega-influencers is not for small business as the budget is very high and the amount of ROI we are getting is not commendable.
So it is recommendable small business use micro-influencers rather than mega-influencers.
Before jumping on the role play of both content marketing and inbound marketing and their relation we first ought to know what inbound marketing is?
Inbound marketing can be seen as a user focussed marketing strategy where potential customers becomes more confident about the product or service you are offering as you connect to their needs and give them an effective solution.
As the name suggests inbound marketing is letting the customers come to you instead of making a run for the customers.
So what i am trying to convey is that inbound marketing includes displaying the products to the potential users out there along with answering to their queries and make them feel they are part of the conversation.
Steps of inbound marketing
Attract the customers
You should be concentrating on bringing new visitors to your website and then convert them into your leads.Some of the important methods that you can acquire is posting blogs,staying active on the social media platforms and also on your website.
But how to convert visitors into leads
You can opt for asking their contact details such as email id,phone numbers.etc.As this is the most important part of inbound marketing.
But visitors will offer there contact details if you have something to offer like Ebooks or something valuable that they can make use of.
Convert the visitors into leads
Now as you have collected the visitors contact details the next step would be to convert this leads into customers.
This can be done by the marketing softwares like stay in touch where you can send them compelling emails and make them your customers.
Earn loyal customers
If you want to earn the loyal customers you have to take care of the existing customers by sending them offers and compelling emails and keep them engaged.
This way you can keep your customers loyal.
What role does content play in inbound strategy?
The fact that content is vital key of all types of marketing and is not hidden from the industry professionals.Talking about the importance of content in inbound marketing we can say that start of inbound marketing is presenting the users with the quality content about our product or services.
Moreover you have understand their needs and problems faced by them at every stage of their life and make a connection with them if you want them to consider your product or services.
Important points to make a note of :
When we have a content that is of proper quality we can be assured that are visitors gonna like it and then we can go for the further actions.
Your content should be of major importance if your content doesn’t convince the visitors, you will not be able to convert them to into customers.
To know about the content we have to first start doing our research for the keywords the users will be searching for and then create the content around the keyword.So that there are more hits on your website.
You should remember that the content you are creating can change the buyers vision towards the product or service. So you should know why are you writing and for what product and the impact it can have on the visitors.
Once you are over with the content creation the next step to hop on would be the circulation of your content. This point is important as you should be aware of the platforms where your content will not just be viewed but it should be reaching to the right customers.
You should be analyzing which platforms are of more visibibility than the others and take a note of which platforms are giving you the results.Once you have the knowledge of where your content is getting more engage rate, you should start finding the reasons behind it.
The analyzation from where your content is getting more hits and reasons behind it will help you for the future marketing strategies,so that you can divert little more focuss on that particular platform or content in that case.
Proper Landing page
You have to be prepared with the landing page after your content is engaging enough visitors so that they can take a action like buying your product or services.
For this call to action to take place you must have a clear call to action button for the leads can take action.Also remember the content you are presenting on the landing page must be compelling enough so that it doesn’t upset the leads and make them bounce back from the website.
Now if the visitors fills the contact form you should lead them to a proper “thank you” page.The thank you page can also present some additional content the visitors might be interested in, this increases your engagement rate.
This step includes sending an email to the users who filled our contact form and send them the content which again should be compelling enough.
Now most of you must be thinking in this digital era how much benefit emails could do,actually this plays a vital role in closing a deal.And finally you want them to take action to your email so place a clear call to action button.
Make the customers loyal
After you have made your sale you must be working on the loyalty of your customers.This means if you want your customers to stay loyal you must keep them engage by sending them offers on your product or services.
This will help you in your business as happy customers are likely to share your business on social media platforms or give a referral to someone.This will generate you leads and give you free marketing.
The fact that “you have to create awesome content” is a must but now you can focuss your content to your existing clients, like this you will be able to offer them with some additional features or services.As you know inbound marketing revolves around the client needs.
So I hope the topic was covered properly about the aspects of inbound and content marketing.
If you have any query related to the topic or want to add your knowledge to this please comment down or feel free to contact us on below-mentioned details.
A PR is responsible for the public relations that means it provides you with the opportunities of connecting with the journalists and media and editors.
As we know the blogging and social media trends have been growing in the field for past few years.Various startups are coming into actions and has been changing the way companies should opt for grabbing attention of users.
Many companies have been opting for their own method for getting the attention of the users and traditional media.The options that can be used to be in the vision of the audience are SEO,Social media and the content marketing.
As we consider the present era we can see that every one knows how to create their own media,so you might be in the dilema as to why consider opting for an professional PR right?
Actually this can be partially correct but professional PR can be helpful in terms of contacts they have and bringing you a broader reach.
A new generation of PR
PR are changing with the upgrading scenario of the industry.Most of the professional PR are not communicating through phones nowadays,they are more into emails,twitters.etc
Although the traditional methods are effective but most PR have changed their way of communication.PR have to work more rigorously as compared to before and bring the required ROI to the clients.
A PR has to be progressive and keep up with the trends let it be social media,news and what not.Getting some news is easy than before,first it surfaces on twitter and blogs then on the other platforms.
A PR must have a wider contact list
A professional PR must have a wider contact list.As mentioned earlier the news first gets on twitter then blogs then on other platforms,so having a contact list will be beneficial in the process. Also PR has to make connections with the influencers not only the mega brand influencers but also micro influencers.
Why Pr and Content are so related?
PR and content are not so far apart from each other and therefore get along so well. We can say that in present generation all are able to create their own content then what’s the use of hiring a professional PR?
Actually the point that almost everyone can create their own content makes the role of a PR more vital.
The point I am trying to convey is that in our busy life we may see various creators and content but its not possible that we can review them all.
So here comes the PR to the rescue,professional PR can get your content seen by the important influencial people or audience for a better result.
Without PR you may be showcasing your content to many people out there but are they the right person you want your content to be seen.A PR can help you like a messenger taking your content to the right person that will give you the benefit.
“Advertising is saying people you are good,PR is getting someone else to say you are good” –
When we talk about social media marketing what is the first thing comes to our mind?The answer is social media apps right like facebook, instagram, twitter.etc.
But to achieve a successful social media marketing your main ingredient is quality content and its marketing also known as content marketing.
Its like content is soul of social media marketing,without content there will be no social media marketing.When i say content it doesn’t mean just posting information whatever you get from the web or different pages.
Doing a research on the particular topic of your content would be advisable.If you are just posting information without researching and it turned out to be false assumption than your brand name will be affected.
Why am I stressing on “Quality content”?
The strategy that most of the businesses are following nowadays is to just get more likes,shares,retweets.But the proper way of achieving that is to just focus on the quality of the content and how helpful it is to the visitors.
If the user gets what he/she was searching for and find your content useful you are likely to get the likes,shares and retweets you are desiring.
So instead of just struggling for likes and shares, focussing on quality and relevancy of the content you will achieve success and make your brand name.
High quality content always has a wide reach of audience and once the user likes your content he/she is bound to come back to your page or visit your website as well.Although it will take time to know what content does the user’s prefer but you will learn the trick eventually.
The method is creating content and display it on your website and then share it on social media too for the user’s to know.But this is a organic approach and will take some time to see the benefits or growth.
But if you are very sure that your content is gonna help your visitors you can opt for the sponsored ads or also reach out the industry influencers for faster growth.Keep a note that if you are using the sponsored ads and influencers help and your content is not that great you will not see desired results.
So now you know how to plan your strategy likewise and create content worth user’s time.
The audience must connect with your brand
As we know audience subscribes or likes a page if they feel some connection with the brand.The simple way is to share a story with them about how your product or service helped or supported and brought a change in their life.
The succesful content marketing makes the audience see that your brand shares the same value as them and tby this they feel passionate about your product.
Your content should be unique and valuable at the same time so that users visit your page more often for the help for the same topic again.Basically your content should be able to gain trust of the users.
Do research of your target audience
Before sharing the content on social media platforms you should do a detail research on your target audience and then proceed with the procedure.
As the research information will help you get the knowledge of what can engage your audience and create the similar content.
You can be the sole administrator of the topic
You can address a particular topic more often to the aduience and by giving the relevant and helpful information you can be the sole administrator of that particular topic.This means people will be refering to your content whwnever they need some information on that particular topic.
Also public are more likely to share a valuable content on social media and will give you free publicity and make your brand name.
There is no lack of uncertainty when we say that paid search is on every digital marketer list.It is a practical and accurate method that makes it possible for many marketers to make their brand visible to the users searching in the search engine portal.
Although the digital space is filled with competition you can still place your ads in the top section in the placements of all the ads by increasing your investment towards numerous keywords and queries bidding against the competitors.
This strategy will help you to make your brand visible to the eye of the user and will gain you leads and help you bring traffic to your website.
But it is not easy as it may sound
The first thing that you should be aware of is that the search ads that you pay for will only help you bring the audience to your website.
The only thing that will help you in your conversion is your content and its quality,content marketing will help you boost conversion rate higher than any other marketing method.You should also have a conversion offer to make your audience really engaged in your service or product.
For your PPC campaigns to really have an result that is effective you need to concentrate on your content quality.
Why content marketing is important for PPC?
The users are about to get frustated if they enter a particular website and don’t get the expected information or what they were looking for.You should be very concern about the quality of your content.
When the users are searching for some information,product or shopping they need to be satisfied by the content you are providing if they decide to enter your website.
Many of the brands in the industry are missing these point while doing their marketing.You should not just stuff your website with the irrelevant informations,information that is of little importance and also providing little value to the visitors.
You should be able to get results out of your PPC efforts.Just getting traffic to your website isn’t enough,if they are leaving the site because of some reasons.You should have the right keywords the audience is searching for and should be matching your content otherwise your efforts will go in vain and your investment on the ads too.
Always remember the second thing after seeing an ad the user will be looking at will be your content and if its not convincing or pleasing enough it will not be effective.
Content will help you to be cost-efficient
Its easy to get the effective keywords by paying for it but without proper content you will face problems in getting leads and in the conversion process.
Although its easy to run a paid campaign if you want to be in the eye of the visitor but this process is not cost-efficient when you consider it for a small business which has a limited budget.
In that case you should be considering in optimization of the content of your website as it will help you to convert your visitors to customers.
You should have a strategic plan like considering your ROI, monitoring your campaign and making a strategic plan so that you get the best out of your investment.
Your content should be supporting your product or services you are offering to the visitors so they engage and subscribe to your services.
Content can help you to build your brand name and gain the trust of your visitors and also keep them engaged in your website and there is a great chance of taking action that you desire.With the help of the content visitors can understand the purpose of the website and learn about what you are offering to them and how it can change their life.