Search Engine Optimization (SEO) specialist has the responsibility of reviewing the website and then analyzing the website and perform necessary changes required to optimize the website for the search engines such as Google, Bing, Duckduckgo and Yahoo.
So what i am trying to say is an SEO specialist does the job of bringing maximum traffic to the website by improving the page rank and optimizing the website for different search engines such as mentioned above.
It can be said that its the job of the SEO Specialist to bring the website’s rank up in the search engine results page(SERP’s).
The job of a specialist was not the same as it was back then,the skills,strategies required now has changed much from before.Google also has a new algorithm to consider the pages to be displayed on the top rankings in the search engine pages.So SEO specialist comes as a saviour in this scenario.
The expectations from a SEO specialist is at a high rise.If we consider present business scenario an SEO specialist must be a efficient problem solver and a decision maker.The specialist must also be able to prioritize content that is relevant and engaging at the same time.
The content of a website must be presentable to the viewer,an viewer visits your site for a purpose he/she should not get confused by entering your website as this will be causing him/her to leave the website and increase your website’s bounce rate.
An SEO specialist should be well aware about the fact that google always puts first the quality content websites on its list of parameters considered for placing in search engine result pages(SERP’s) no need to mention that also includes placing focused keywords related to the service or business that increases traffic to the site.
So to be considered as an SEO specialist you should have the knowledge of HTMl,programming language and also blogging.
Lets us see the boundaries covered by an SEO specialist
- Optimizing landing pages for search engine optimization.
- Performing keyword research and expanding the keyword opportunities.
- Managing research and recommending content optimization for organic SEO success.
- Research and analyze competitor advertising links.
- Developing link building strategies and implementing them.
- Track and analyze website analytics and campaigns.
- Track the expenses and stay in budget.
- Follow different strategies to get back the maximum ROI.