Search engine optimization is simply a process of increasing the quality and quantity of website traffic to a particular website or a web page by increasing the visibility of a particular website or a web page to the user that are using the web search engine.
Search engine optimization(SEO) refers to gain the results organically(unpaid results).It excludes the direct traffic/visitors to the website and paid placements.
SEO may target different kinds of search such as image search,video search,academic search,news search etc.
Optimizing an website may include the following:
- Editing website’s content.
- Adding content to website.
- Modifying html and associated coding.
These are the few practices that can be helpful in optimizing your website for search engine.Promoting a website to increase the number of back links and inbound links is another SEO tactics.
So these is short glimpse of what search engine optimization is,if interested in learning more click here.