Any standard measurements that is adopted by any industry,organization or a team or an individual for that sake can be considered as metrics.

Factors such as efficiency,performance,quality and risk are easy to evaluate and monitor by the term “metrics”.

Talking about the metrics it is mostly used in business functions,strategy implementations and many processes and technologies.


Now talking about the types of metrics there are quite a few variations


But we need to remember only few of them as we are dealing with the digital marketing front.

They are as follows:



Also there is a important metric known as vanity metrics which are measurement and calculations that are designed to be impressive that is quite opposite or different to relevant to core business goals such as revenue and operating margins.