If you’re wondering how email marketing can help small business, you’re not alone. Plenty of savvy business minds have pondered that question. SIT (Stay In Touch) is here to get you the answers you need.
Like any smart business owner, you want to know the benefits of email marketing. There’s a whole list of benefits, which we’ll cover here, but one of the most compelling reasons to use email marketing is its return on investment (ROI).
The ROI is 40 times your investment. Does any other advertising or marketing methods can give you such returns. You know the answer. YES the numbers are very impressive.
Check the latest report which shows industry wise email marketing click rates
How is Email Marketing Beneficial?
There are a number of things that make email marketing a successful marketing tactic. Here are a few of the many benefits.
Lower Cost than Physical Mailings
Many small businesses still rely upon physical mailings to promote their business and expose their brand. These types of mailings, which generally take the form of flyers or postcards, are quite popular; however, they are also quite expensive. When preparing for physical mailings, companies must take in to consideration the time that goes in to designing mailings, the cost that goes in to printing and shipping, the waste that the company is creating and the time delay between creating the mailings and potential clients receiving them. Email marketing allows for companies to take advantage of promoting to clients but it also cuts out much of the added cost that comes with a physical mailing. That is not to say that email marketing is a replacement for physical mailing; however, it is a much more cost-effective method of marketing for small businesses working on a budget.
Real Time Marketing
As mentioned above when talking about physical mailings, businesses that send out physical mailings must consider the time-lapse between creating their information and customers receiving it. In the case of email marketing campaigns, information can be sent to clients and potential clients as soon as it has been created.
Knowing What Works and What Doesn’t
When sending out physical mailings to clients and potential clients, a company has relatively little opportunity to test the waters with a marketing campaign. The expense of printing up marketing materials, mailing them, collecting analytics, making changes and reprinting a new campaign is simply too cost prohibitive. Conversely, email marketing campaigns can be sent out to a test market of clients and potential clients for relatively little cost. Data can be automatically tracked by email marketing software and companies are able to determine which campaign receives a higher response. This type of testing the waters allows companies to improve their targeted marketing strategy for little cost and with very minimal time investment.
Increased Frequency of Messaging
When a company chooses to use physical mailings to promote themselves, they have to understand that it is not cost-effective (or polite business) to bombard someone’s mailbox. This means that physical mailings must be spread out over a longer period of time. While it is similarly taboo to “SPAM” someone’s email inbox with email marketing messages, it is financially feasible and less unacceptable to be able to send out multiple mailings within a shorter time frame.
Personalisation of Messages
Using email marketing is often much more successful than generic postal mailings simply due to personalisation. When clients and potential clients sign up for more information from a company only, they are invited to share personal information such as their interests as well as their name. This information allows a business to create a more personalized and targeted email marketing campaign which helps to weed out potentially unsuccessful mailings that take additional time and effort.
The Sharing of Information
The internet has become a hub of information sharing and this is one of the many added benefits to focusing on email marketing strategies. Sending email marketing makes it easy for recipients of a marketing message to share it with their friends, family or website readers thereby increasing a company’s viewing audience. This type of sharing not only increases exposure but it also allows for an increase in diversity among viewing audiences, giving companies a chance to promote to non-traditional consumers.
In an age where environmental consciousness can impact whether or not an individual patronizes a business, being environmentally conscious is important. When a company chooses to utilize email marketing rather than physical mailings they are making a statement about their “greenness” which impacts a specific group of consumers and positively impacts the perception of the business in the community.
Many small business owners try to cut costs where they can which is why an email marketing service or software is not utilized. The truth is however, that paying a minimal fee for an email marketing service or software will result in an incredible return on investment for the majority of businesses that make use of them.