Email is widely used as a form of business communication and overall it is a highly effective communication tool. Email is the most inexpensive, only requiring an Internet connection that is generally already present in the business. Although a printout of emails is possible, emails often stay as soft copies because archiving and retrieving email communications is easy to do.
Email has been revolutionary in the world of business communication because information is quickly passed along with instantaneous efficiency and effectiveness. Employees are able to access information from a computer, phone or PDA nearly anywhere, and so are the company’s current and potential customers. The use of email within a business can greatly increase productivity for employees and can be a quick way to increase sales as well. More companies are using email communications as part of the marketing mix to communicate and interact with its target markets.
Email is now more used than ever before. Even to use smartphone what you first need is an email id. It’s true that email is fighting with other services for online communication, but it is still ubiquitous in a way that other social media networks are not. If you want to reach the majority of your audience, email is still the safest bet.