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Email is the business communication with a future

Email is the business communication with a future

Email is turning 46 this year and is continuing to gain in importance despite skeptical voices, even in these days of social media popularity. The US market research institute Radicati reckons that there are currently over 4.3 billion email accounts and 2.6 billion email users around the world. By 2019 the number of accounts is predicted to rise by another 26 percent and the number of users is likely to increase by 12 percent.

Flexible usability simplifies corporate cooperation

The internet era’s oldest means of communication is especially popular where workplace collaboration is essential. Due to its flexibility email is expected to play a decisive role in business communication over the coming years – even at the workplace of the future. This is because ideas, work orders or ongoing documentation can be exchanged extremely fast via email – around the clock and independent of who is currently using which smart phone, PC or tablet computer. The sender doesn’t have to worry about which device or software the recipient is using.

Email as a crucial component of the modern workplace

Nowadays many users reply to emails when it suits them best, for instance after office hours or on weekends. Politicians have already shown a reaction to this development. In some countries, there are even initiatives to remove the fixed working hour system from the labor law, in order to adapt it to the realities of the digital world and modern, flexible workplace organization. With the help of email, working time and leisure time can be independently and flexibly broken up into smaller blocks to suit the requirements of the job. Being present in the office during fixed working hours is thus no longer a necessary prerequisite for sharing business ideas and information successfully.

Email continues to be the most important marketing instrument

Email is not, however, only used successfully for business collaboration. It also continues to serve as the most popular marketing instrument. Open rates for email newsletters, for instance, average approximately 20.6 percent, while around 4 percent of recipients who open newsletters go on to click on one of the links contained therein.

Efficient multi-channel marketing on one single platform

To carry out email marketing campaigns, companies are increasingly using cloud-based transmission platforms such as Retarus WebExpress. By using a web browser, this service allows users to create intuitive marketing emails and newsletters within a few minutes, send them out and easily analyze the transmission results. This is especially advantageous with email transmissions which are time critical and comprise a high volume. Moreover, absolutely no investment in software or hardware is required. Transmission functions and centralized administration of the campaigns facilitate effective targeting as well as immediate success management to ensure top response rates are achieved.

The challenge of email security

When exchanging business critical or personal information via email, it is crucial that companies secure the messages appropriately and protect their corporate IT infrastructure from digital attacks as email can act as an easy gateway for virus, spam or phishing attacks. To counteract this threat, providers of managed services such as Retarus offer scalable, comprehensive cloud solutions which combine spam filters, multilevel virus protection, gateway-based encryption and innovative email management. In addition, such email security services enable audit-proof archiving of emails and guarantee that all data is processed in accordance with the most stringent data privacy regulations.

Email is key to business success

No matter whether for service, business or marketing communication – despite its old age, as a communication standard email continues to contribute significantly to company success. Email will also play an especially important role in creating the digital “workplace of the future” due to its flexible application possibilities. There is no end in sight to this remarkable success story.

4 Tips to Avoid Losing Your Email Subscriber

4 Tips to Avoid Losing Your Email Subscriber

Email remains the biggest form of communication in the business world, and email marketing has grown to be a huge asset in any business’ marketing plan. While there are many factors that go into making your email marketing campaigns successful as well as maintaining that success, it all begins with your subscriber list. After all, having an extraordinary email campaign means nothing if you don’t have anyone to send it out to. Although many companies take the time and energy to build their email marketing list, they often neglect to take the necessary steps to retain those subscribers. To help you avoid losing your email subscribers, we’ve detailed a few subscriber-keeping strategies.4 Tips to Avoid Losing Your Email Subscriber
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How to Make Your Emails Pop in the Inbox ?

How to Make Your Emails Pop in the Inbox ?

We all know that today’s inbox is a very crowded and competitive space. Getting your email to stand out from the crowd can be done with some relatively simple email design tricks that can make your email more visually appealing in just a matter of minutes. Yes, there are some basic dos and don’ts when it comes to email design. Your primary focus, however, should be on the main call to action of the email.

What do you ultimately want the reader to do? Click a button to buy something? To read an article? To visit your store? Or, book an appointment? These design enhancements let you focus your attention on the call to action and produce a better look and feel for your email.

Background Color or Image:

Get your entire email to stand out by adding a solid background color or patterned image. However, keep in mind that some email clients like Outlook or Yahoo! Mail won’t display background images. Emails read on those email providers will appear with just a white background.

Text Highlight:

Get your readers’ eyes focused on the message you want to highlight. If you’re offering a promotion or having a seasonal sale, you could design a box with dashed lines to make it look like a traditional percent off coupon.

Call to Action Button:

It’s usually the whole point of sending out an email in the first place– the call to action. And using a button to focus your readers on what you want them to do is an easy way to get them to take that action. Plus you make it simple for your mobile readers to get to your site if you give them a button to click. Design your button to get the most attention in the email. First the text needs to be as clear and concise as possible. The options are limitless, but the old standbys include “Buy Now”, “Get Started” or “Donate”. In terms of the button design, take into account the color, shape, size, width and border.

Break Up Your Content:

If you’re sending out a lengthy email like a newsletter that has a few different articles, consider breaking up the content with some simple lines.
One cautionary note, don’t go into email design overload where you inadvertently make the text difficult to read or the email too overwhelming to view. What’s worse than white font against a dark background? Email eyesores will only get your email noticed in a way that you don’t want. You know, like in “that’s the ugliest email I’ve ever seen” way. Always err on the side of simplicity with your design choices, and be consistent with your existing brand aesthetic.

Tips to Reduce Bounce Rate and Boost Your Conversions

Tips to Reduce Bounce Rate and Boost Your Conversions

Is your bounce rate too high? Do you want to reduce your bounce rate? In this article, we will share 7 proven methods to reduce your bounce rate and increase your conversions.Tips to Reduce Bounce Rate and Boost Your Conversions

High bounce rate is one of the most common conversion killers. If majority of your users are abandoning your website on first page, then you don’t have a chance to convert them into subscribers or customers.

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Tips to Reduce Bounce Rate and Boost Your Conversions

How to Maintain Email Marketing Success ?

How to Maintain Email Marketing Success ?

From selecting the right email marketing service to growing your subscriber list and creating click-worthy content, there’s a lot to take into consideration when it comes to creating a successful email marketing campaign. And in the age of the Internet, it’s imperative that all businesses have an online presence, complete with a website, a social media presence and email newsletters. To help you with the latter, we’ve detailed five ways to help you maintain email marketing success.How to Maintain Email Marketing Success ?
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How to Maintain Email Marketing Success ?